Money you could touch: cash and psychological ownership
Jashim Khan,
Russell Belk
Abstract:Purpose
Despite evidence that cashless payment modes influence spending behavior, researchers have yet to explain the underlying mechanism. Cash serves as a store of value, and transactions involve the transference of ownership in circulation. This study aims to unpack why the physical and visceral nature of cash embodies psychological ownership and how the physicality of cash attenuates the awareness of spending, curtailing instinctive and unnecessary spending.
Design/methodology/approach
Drawing on data co… Show more
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