The use of signage as a tool for social integration in tourist cities: examples of relevant cases in Catalonia

Abstract

Purpose This paper aims to expose the evolution in the use of the so-called reception tools and tourist information that are present at the time of consumption of a trip towards an interest in and a willingness to link local residents and tourists in a friendly, inclusive and conciliatory way. This is the case of territorial signage designed for pedestrians, a growing protagonist of the urban landscape of many cities, which has found in its formulation the appropriate response to unify the messages and criteria that are addressed to all audiences and people with all types of sensitivities. Design/methodology/approach Based on an extensive fieldwork study conducted in 2013 and 2017 in the 62 most populated cities of Catalonia, different variables related to the shape of the signage and the content presented in them were analysed. To this end, a specific pattern of ad-hoc observation and structured interviews were applied to determine the social transition of the content and approaches used in the signage. Findings While signage is initially considered to be a basic solution with purely informative content, poor in qualitative aspects and often neglected by those responsible for its management, over time it has emerged as a tool that serves to unify the interests of the citizens who share the same space for mutual interaction. It is characterised by providing open and transversal information for all citizens without focussing on or thematising tourism in an exclusive and segregated way, separating it from the rest of the aspects that make up the nature of the urban landscape. Originality/value This paper confirms that these tangible instruments of support for tourists, beyond seeking a harmonic fit in the urban planning of today's cities, are also complicit in seeking social cohesion in the present-day paradigm of the conflicts created by urban tourism.

The persuasive effect of humorous prompts on tourists’ heritage responsible behaviors

“…In contemporary, prompts have gained increasing academic attention (Gössling et al , 2019; Reese et al , 2014). Nonetheless, in heritage sites, scholars tend to focus on the guiding function of prompts (or signages) (Imbert-Bouchard Ribera, 2021; Wan, 2022) and overlook their persuasive effect on tourists’ behaviors. When prompts perform a persuasive function, they may threaten the individuals’ freedom, and therefore, be resisted by them (Kang et al , 2021; Kavvouris et al , 2020).…”

“…For example, some research has examined the effectiveness of prompts on consumers’ environmentally responsible behaviors in hotels (Gössling et al , 2019; Reese et al , 2014). In heritage tourism, however, most scholars have concentrated more on the guiding roles of prompts (Imbert-Bouchard Ribera, 2021; Wan, 2022). Little is known about their persuasive effect on tourists’ heritage responsible behaviors (THRBs).…”