The use of sampling methods in advertising research: a gap between theory and practice

Sarstedt, Marko; Bengart, Paul; Shaltoni, Abdel Monim; Lehmann, Sebastian

doi:10.1080/02650487.2017.1348329

Cited by 192 publications

(136 citation statements)

References 50 publications

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“…However, referring to Jacoby [53] (pp. [56][57], it is acknowledged that there are numerous internal (such as physiological, neurological and biochemical systems of individuals) and external (such as actions of corporations and governmental policies) factors that have an impact on consumer behavior. In this paper seeking to investigate the phenomenon of consumer engagement in sustainable consumption, the extended versions of the SOR model, proposed by Chan et al [33] and Peng and Kim [32] were taken as a basis for the development of the research framework.…”

Section: H2: External Factors (Conditions For Sc Social Environment mentioning

confidence: 99%

“…The argument for sampling criterion was the need to find consumers that were likely more willing to engage in sustainable consumption. Nonprobability sampling has its limitations due to the subjective nature in choosing a sample, but since the purpose of this research was not to make some generalizable conclusions about the population, but to test theoretically assumed relations, the nonprobability sampling can be justified [56,57]. All data were collected anonymously.…”

Section: Samplementioning

confidence: 99%

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Internal and External Determinants of Consumer Engagement in Sustainable Consumption

et al. 2020

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Rapid population growth together with improving living standards is causing bigger and more rapid consumption of resources in industrial, household and personal consumption areas. Unsustainable consumption patterns are negatively affecting our surroundings. In order to promote sustainable consumption it is important to engage consumers in active and mutual dialogue. This study introduces the construct of consumer engagement into the context of sustainable consumption and aims at revealing the factors influencing consumer engagement in sustainable consumption. Two groups of factors, internal and external, each comprising three determinants (environmental attitude, perceived responsibility and perceived behavioral efficiency; and conditions for sustainable consumption, social environment and promotion of sustainable consumption) were identified as having direct positive impact on consumer engagement in sustainable consumption, which in turn had a positive impact on green product buying. The results revealed an important mediating role of the consumer engagement construct, suggesting that application of the engagement construct in the context of sustainable consumption would allow a deepening understanding of actual consumer behavior related with different contexts of sustainable consumption.

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Section: H2: External Factors (Conditions For Sc Social Environment mentioning

confidence: 99%

Section: Samplementioning

confidence: 99%

Internal and External Determinants of Consumer Engagement in Sustainable Consumption

et al. 2020

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“…The processed data represents the population, where the sampling process is done through purposive sampling which is one of the most important method in a non-probability sampling method (Sarstedt, Shaltoni, & Lehmann, 2018). The criteria is fashion SMEs in the distribution outlet at Bandung city, which are members of Kreatif Independent Clothing Community (KICK), about 31 members were the respondents.…”

Section: Methodsmentioning

confidence: 99%

Value Creations Through Co-Creation and Collaboration Strategy in SMEs Creative Industry

Rahayu

Yuliawati

Fakhrudin

2020

JPEB

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The study focuses on fashion Small Medium Entreprises (SMEs) in Indonesia utilizing strategies and efforts to develop value creations. It is generated by co-creation and collaboration strategy which are supported by market attractiveness and dynamic capabilities. The objectives of this study are to perform analysis on co-creation, collaboration strategy and value creations of SMEs in fashion industry. The research method is descriptive and explanatory survey. The sample size are thirty one SMEs in Bandung and Partial Least Square (PLS) technique was used to test the hypothesis model. The unique findings is co-creation and collaboration strategy have influence on value creations. Market attractiveness or potential profitability be a major input in formulating and implementing both strategies. The phenomena depicted that optimizing market attractiveness and dynamic input capabilities can help SMEs formulate and implement co-creation and collaboration strategy more effectively to create value for customers (value creations). This research gave theoritical recommendation for fashion industry to enhance their value creations process and to develop co-creation and collaborations strategy.

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“…According to Palys (2008), a purposive sampling technique is a technique linked to the strategic choices of the researcher's study design. In purposive sampling, selecting the sample elements is based on the researcher's judgment or expertise (Sarstedt et al, 2018). Furthermore, the researcher only includes elements he or she deems appropriate for the analysis of the effect under study.…”

Section: Sampling Proceduresmentioning

confidence: 99%

Participation Of Smallholder Farmers In Agro-processing Industries: Implications For The Extension Services Of Gauteng Province

Mmbengwa¹,

Rambau²,

Rakuambo³

et al. 2019

S Afr. Jnl. Agric. Ext.

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The study aimed to evaluate the levels of participation of smallholder farmers in the agroprocessing industries of Gauteng Province. The main objective was to determine the implications of participation or lack thereof for the extension services, using an exploratory mixed sequential design. Four focus group sessions were conducted to account for qualitative data collection, and the survey data was gathered from three regions of Gauteng Province (West Rand, Pretoria, and Germiston). A sample of smallholder farmers (n=78) was purposively selected across the three regions to select participants. The results revealed that factors such as institutional design, condition of participation, and collaboration were critical in influencing these farmers. However, the results also revealed that leadership did not affect either of the levels of participation of these farmers. Therefore, these results suggest that the level of participation in smallholder farming could be improved, should the influential factors be taken into consideration during the development planning of these farmers. It is recommended that strategic plans formulated by the supporting institutions consider these influential factors as the tools for the transformation of the agro-processing industries. These factors could stimulate participation by smallholder farmers in this sector.

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The use of sampling methods in advertising research: a gap between theory and practice

Cited by 192 publications

References 50 publications

Internal and External Determinants of Consumer Engagement in Sustainable Consumption

Internal and External Determinants of Consumer Engagement in Sustainable Consumption

Value Creations Through Co-Creation and Collaboration Strategy in SMEs Creative Industry

Participation Of Smallholder Farmers In Agro-processing Industries: Implications For The Extension Services Of Gauteng Province

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