Desa wisata merupakan salah satu atraksi wisata yang dapat dikembangkan serta memberikan kontribusi yang positif bagi masyarakat. Dalam membangun desa wisata hal yang penting ialah sebuah komitmen antara pemerintah serta aparat desa, tokoh masyarakat dan organisasi desa untuk menjadikan desa sebagai desa wisata. Berdasarkan hasil kajian potensi pengembangan desa wisata Kecamatan Pagerageung Tasikmalaya Dinas Pariwisata dan Kebudayaan Provinsi Jawa Barat masih perlu peningkatan pengetahuan sumber daya manusia, maka diperlukannya peran akademisi untuk memberikan literasi desa wisata pada masayarakat desa di Pagerageung. Artikel ini menjelaskan tentang program pengabdian kepada masyarakat melalui pengembangan desa binaan berbasis kemitraan di Kecamatan Pagerageung Tasikmalaya. Metode yang digunakan adalah survey awal, pelatihan, pendampingan, monitoring dan evaluasi. Survey awal yang dilakukan berfokus pada potensi desa wisata, pemahaman desa wisata di masyarakat, serta masalah yang ada di masyarakat dalam membangun desa wisata. Survey awal dikaji untuk memberikan pelatihan dan pendampingan sesuai dengan kebutuhan masyarakat dalam pengelolaan desa wisata. Dengan metode tersebut diharapkan dapat turut membantu mengembangkan desa wisata dan menyelesaikan masalah yang ada di masyarakat dalam mengelola desa wisata, selain itu artikel ini juga menjelaskan pentingnya literasi desa wisata untuk masyarakat sebagai pemegang peran penting dalam mengembangkan desa wisata.

Geopark in Indonesia has SMEs which are engaged in geoproduct development. Geoproduct are products and services created by the community living in the surrounding geopark areas. Geopark has become a targeted destination for geotourism in Belitong, Indonesia. These geopark have unique geoproduct development. The objectives of this research is to map geoproducts in the geopark and the role geoproducts play in geotourism. The research method used is qualitative and descriptive using primary and secondary data. The SMEs in Belitong are located around the geopark's buffer zone. The result of this study shows that geoproduct varied in terms of the nature of the product, and quality. Most of the products are culinary and handicraft product using local grown ingredients and indigenous knowledge. The proposed strategy for developing a variety of geoproducts is a global value chain strategy that helps producers compete in marketing their product at geotourism site.

Indonesia is known as rich in natural resources due to its location in the ring of fire and meeting of three continental plates. There are two international geopark recognized by Global Geopark Network UNESCO, which are Batur Global Geopark dan Sewu Global Geopark. The geopark contains Indonesia's geotourism resources explored in this study through the perception of management. Competition for geotourism destination to attract tourists is high, since other neighboring countries also have offered geotourism. The objective of this study is to explore the geotourism resources in geopark, and how it is linked to sustainable development. Research utilize qualitative method, collecting secondary data and primary data through interview guided with semi-structured questionnaires with two geopark management organization about 10 geopark personnel and 100 tourists. The results found that respondents have perceived geotourism resources in the geopark to be rich and diversified, but lack in conservation, interpretation, resources management and needs further development based on the sustainability principle. Recommendation is suggested to the stakeholder such as geopark management, government, community, and academics for more coordination and collaboration to ensure geotourism resources play a role in sustainable development.

The role of rural tourism development can help promote and help the local community of Sebunyuk Village. The purpose of this activity is to identify the needs and problems in developing Sebunyuk as a Tourism Village. The activity partner is the tourism community in Nam Pit Salu, Sebunyuk Village. The main problem is the mindset of people who still have a mindset as farm laborers or miners and do not see tourism as a field that benefits rural communities in the future. Partner problems are overcome through capacity building and assistance in implementing organization management, especially in management and marketing creative tourism products.

Objective – This research aims to obtain profile corporate entrepreneurship and identify a strategy to develop corporate entrepreneurship to improve the business performance of the digital creative industry in the industrial revolution era 4.0/industry 4.0 through a Penta Helix Collaboration Model. Methodology/Technique – The unit of analysis in this study was the digital creative industry in West Java Province, which was one of the centres of the digital creative industry in Indonesia. This research was a qualitative research. The sample size was determined by the snow ball method. The sample size used in this study was 50 SMEs. The sampling technique used was purposive sampling. Data was collected through observation, questionnaires, in depth interviews and focus group discussions by involving SME's in the digital creative industry, academics, creative industries communities, and media. The study used a time frame from June 2017 until March 2019. According to the objective of this study, descriptive analysis was used. Findings – The findings revealed that most digital creative industry need corporate entrepreneurship development. Penta helix collaboration models are needed so that the strategy can be implemented well. Research on the topic of corporate entrepreneurship in the digital creative industry is still rarely conducted. Novelty – The novelty or originality of this research is recommended business strategies based on corporate entrepreneurship and assist the government in formulating appropriate policies for the growth and development of digital creative industries in West Java. The results of this study can also strengthen research with different topics in the digital creative industry in West Java and in Indonesia. Type of Paper: Empirical. Keywords: Business Performance; Creative Industry; Digital Creative Industry; Corporate Entrepreneurship; Penta Helix Collaboration Model. Reference to this paper should be made as follows: Suryana; Yuliawati, A.K; Rofaida, R. 2019. Developing the Business Performance of the Digital Creative Industry: Corporate Entrepreneurship Approach, J. Bus. Econ. Review 4(4) 171 – 179. https://doi.org/10.35609/jber.2019.4.4(4) JEL Classification: M21, M29.