volume 62, issue 4/5, P312-334 2013
DOI: 10.1108/lr-06-2012-0061
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Emmanouel Garoufallou, Rania Siatri, Georgia Zafeiriou, Ekaterini Balampanidou

Abstract: Δημοσιεύσεις μελών-- ΣΔΟ--Βιβλιοθηκονομίας και Συστημάτων Πληροφόρησης, 2013»Marketing supports the reaching of organizational goals by focusing on the identification and satisfaction of customer needs, thus it can also contribute considerably in achieving the objectives of non‐profit organizations such as libraries. The purpose of this paper is to provide an overview of the literature on the incorporation of marketing notions and the implementation of marketing techniques in library management. It reviews def…

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