“…Additionally, Mithas, Tafti, Bardhan and Goh (2012) found out in their study (conducted with a sample of over 400 international companies between the years 1998 to 2003) that investment in information technology has a positive effect on profitability and revenue growth. Previous studies also showed that through the investment in information technology, companies were able to achieve revenue growth as well as cost savings (Kauffman and Walden, 2001;Kulatilaka and Venkatraman, 2001;Patil and Wongsurawat, and Irani, 2015;Ruth, Brush, and Ryu, 2015;Sambamurthy, Bharadwaj and Grover, 2003). Moreover, information technology offers competitive advantages to firms (Barney, 2015;Bienstock, Stafford and Stafford, 2015;Cho and Olsen, 1998;Clemons, 1986;Law, Leung and Buhalis, 2009;Madhavaram and Appan, 2015;McFarlan, 1984;Melville et al, 2004;Porter, 1985).…”