The use of eye tracking technologies in studying perception of graphic information perception

Abstract

The scientific research related to the use of eye tracking technologies are currently of particular relevance. A substantial area of scientific knowledge, in which it is feasible to use eye tracking technologies, is associated with the study of perception of visual information. One of the trends of such research is the examination of the impact of compositional construction of visual image upon its perception by the viewer. The object of this research is elements of graphic composition (stylistic and color solutions). The subject is the methods and algorithms for digital processing of graphic material. The article employs the computational methods of color correction, eye tracking technology, expert assessment, statistical processing of the obtained experimental data. The scientific novelty of this work consists in the development of methodology of preparing and conducting computational experiments for the impact of the stylistic solution of graphic composition upon its perception by the viewer. The technique developed by the authors has proven itself in carrying out the experiments for studying the effect of color solution of the frame upon its perception by the viewer. The study revealed the statistical significance of the impact of stylistic solution of graphic composition upon viewer’s perception. The hypothesis that abstract graphic compositions are difficult for viewer’s perception was statistically proven. The acquired results can be used in constructing complex graphic images, which require the speed of information perception to view them.