“…The Internet in general and the Web 2.0 in particular—with the latter offering participative and collaborative structures—allow political parties to open up their internal processes of decision making and to reconfigure intra‐party democracy (Gibson, Gillian, Geffret, Lee, & Ward, ; Margetts, ; Scarrow, ). Nonetheless, the actual usage of such opportunities by the “party on the ground,” that is, the members and supporters, often falls short of expectations, with only a few people taking part (Hanel & Marschall, ; Larsson, ; Ward & Gibson, ).…”