The upside of data privacy – delighting customers by implementing data privacy measures

The impact of transparency on mobile privacy decision making

“…We condense the findings of the study and interpretation of the regulation into design principles that aid app service providers in designing privacy-transparent apps that help their users to give informed consent. Following Gimpel et al (2018) and Tsai et al (2011), we maintain that increased transparency and protection of privacy can be an asset for service providers, rather than a liability.…”

“…The "privacy paradox" (Acquisti and Grossklags 2005;Adjerid et al 2018) subsumes discrepancies between users' conservative behavioral intentions and their more liberal real-world behavior. In effect, some users ignore long-term privacy costs in favor of shortterm functional and monetary benefits (Gimpel et al 2018).…”

“…In response to ongoing transparency issues, policymakers and consumer advocates have increasingly emphasized the need to strengthen consumer rights regarding personal information (Gimpel et al 2018). Based on the European Union (EU) General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679), which we consider as an exemplary legal framework, we investigate, how an increase in transparency on data processing compared to service providers' current communication practices affects users' privacy decision making in mobile contexts.…”

Data-driven innovations in electronic markets

“…In this vein, it contributes to three research streams mentioned above, because it highlights how Bmarketing and sales^as well as Boperations managementĉ an be facilitated by combining readily available data, even if it is of poor Bdata quality^. At the same time, their research highlights how Bprivate^household information can be determined through the use of data analytics in the energy sector, and in this context, it complements the contribution of Gimpel et al (2018), who suggest that the use of such technology should go hand in hand with heightened efforts to delight customers through additional privacy preserving measures.…”

“…Also the paper by Gimpel et al (2018) is concerned with customer analytics, but from a customer privacy perspective. Their paper belongs to the research stream Bdata quality, IT infrastructure and security^and addresses the overarching research question BDo privacy and security concerns have any impact on customers?^ (Akter and Wamba 2016, p. 189).…”