The Unique Relationship between Quality of Life and Consumer Trust in Market-Related Institutions among Financially Constrained Consumers in a Developing Country

Ekici, Ahmet; Peterson, Mark F.

doi:10.1509/jppm.28.1.56

Cited by 37 publications

(67 citation statements)

References 48 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Mistrust of market-related institutions impacts poor consumers' quality of life perceptions (Ekici & Peterson, 2009;Peterson, Ekici, & Hunt, 2010). Trust/distrust becomes an important life-simplifying and constraining mechanism due to the threatening and uncontrollable environment in which poor consumers live (Earle & Cvetkovich, 1995).…”

Section: Marketplace Structures Forces and Povertymentioning

confidence: 99%

Understanding poverty and promoting poverty alleviation through transformative consumer research

Blocker

Ruth

Sridharan

et al. 2013

Journal of Business Research

Self Cite

138

121

View full text Add to dashboard Cite

Consumer research holds potential for expanding society's understanding of how people experience poverty and mechanisms for poverty alleviation. Capitalizing on this potential, however, will require more exploration of how consumption experiences shape individual and collective well-being among the poor. This article proposes a framework for transformative consumer research focused on felt deprivation and power within the lived experience of poverty. The framework points to consumer choice, product/service experiences, consumer culture, marketplace forces, and consumption capabilities as research streams with potential to help alleviate poverty. Future research in these areas will expand pathways for transforming the lives of the poor by alleviating stress, engaging marketplace institutions, fulfilling life aspirations, leveraging trust and social capital, and facilitating creativity and adaptation.

show abstract

Section: Marketplace Structures Forces and Povertymentioning

confidence: 99%

Understanding poverty and promoting poverty alleviation through transformative consumer research

Blocker

Ruth

Sridharan

et al. 2013

Journal of Business Research

Self Cite

138

121

View full text Add to dashboard Cite

show abstract

“…In addition, the research notes that relations with certain marketplace agents have bearings on poor consumers' lives. In this context, 'trust' between poor consumer and marketers itself becomes a critical agent that affects contentment with life (Ekici & Peterson, 2009). …”

Section: Contentmentmentioning

confidence: 99%

Poverty in consumer culture: towards a transformative social representation

Hamilton

Piacentini

Banister

et al. 2014

Journal of Marketing Management

Self Cite

View full text Add to dashboard Cite

In this article, we consider the representations of poverty within consumer culture. We focus on four main themes -social exclusion, vulnerability, pleasure and contentment -that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations.

show abstract

“…Similarly, increases in ad spending are likely to increase information flow to consumers. Increased information flow to consumers, in turn, should reduce fraudulent marketing practices (e.g., Frey and Schneider 2000) and increase consumers' trust in the economy (e.g., Ekici and Peterson 2009;Michalos 1990). These outcomes are essentially what constitute economic efficiency in a country.…”

Section: The Moderating Role Of Economic Efficiency On the Marketing mentioning

confidence: 99%

Does Marketing Activity Contribute to a Society’s Well-Being? The Role of Economic Efficiency

Sirgy

Lee

et al. 2011

J Bus Ethics

View full text Add to dashboard Cite

Does the level of marketing activity in a country contribute to societal well-being or quality of life? Does economic efficiency also play a positive role in societal well-being? Does economic efficiency also moderate or mediate the marketing activity effect on societal well-being? Marketing activity refers to the pervasiveness of promotion expenditures and number of retail outlets per capita in a country. Economic efficiency refers to the extent to which the economy is unhampered by corruption, burdensome government regulation, and a large informal economy. We used secondary data from the World Bank and other statistical sources to answer these questions. Our study findings suggest that both marketing activity and economic efficiency contribute positively to societal wellbeing, and that economic efficiency plays more of a mediator than moderator role between marketing activity and societal well-being. The public policy implication of this study is that increases in marketing activity and economic efficiency in countries characterized as low on both dimensions should significantly increase the quality of life in those countries.

show abstract

The Unique Relationship between Quality of Life and Consumer Trust in Market-Related Institutions among Financially Constrained Consumers in a Developing Country

Cited by 37 publications

References 48 publications

Understanding poverty and promoting poverty alleviation through transformative consumer research

Understanding poverty and promoting poverty alleviation through transformative consumer research

Poverty in consumer culture: towards a transformative social representation

Does Marketing Activity Contribute to a Society’s Well-Being? The Role of Economic Efficiency

Contact Info

Product

Resources

About