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The authors examine three governance mechanisms according to how well they mitigate opportunism in marketing channels. Using the U.S. hotel industry as the research context, the authors investigate how opportunism is limited by (1) ownership, (2) investment in transaction-specific assets, and (3) norms of relational exchange. They also investigate how various combinations of these governance mechanisms affect opportunistic behavior in hotel channels. Overall, the results generally support emphasizing relational norms in managing opportunism in marketing channels. The results also indicate that opportunism can be exacerbated when ownership or investments in transaction-specific assets are accentuated as governance mechanisms.

The goal of the research reported in this article was to develop a model describing how positive and negative affect associated with specific experiences of a travel trip influence tourists’ overall sense of well-being (life satisfaction). The model is based on the theoretical notion that a travel trip influences life satisfaction through tourists’ experiences of positive and negative affect associated with a recent tourist trip couched within various life domains (e.g., social life, leisure life, family life, cultural life, health and safety, love life, work life, and financial life). We conducted two studies. The first study was qualitative, designed to identify specific sources of positive and negative affect generated by the most recent tourist trip experiences in the context of various life domains. The second study involved a survey of tourists ( N = 264) to test the model in a formal manner. The data provided support for the overall model; the data also helped identify specific sources of positive and negative affect that play a significant role in tourists’ overall sense of well-being. Specific managerial recommendations are made for tourist operators based on the study findings.

Figure 5 . Digital-camera images of separators after thermal treatment at 140 ° C for 1 h. a) A polydopamine-treated-PE separator. b) A bare-PE separator.

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This study develops a macro measure of consumer well-being based on the notion that consumer well-being is determined by satisfaction with the acquisition, possession, consumption, maintenance, and disposition of consumer goods and services. In a survey of 298 university students, the proposed measure was found to have predictive (nomological) validity in relation to life satisfaction for three out of its five dimensions—acquisition, possession, and consumption. In sum, satisfaction in the consumer life domain was demonstrated to be an important component of life satisfaction.

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