“…Despite being in the southeastern region of the U.S., which has been lagging in terms of the number of craft breweries per capita due to historical, regulatory, and cultural factors (Baginski & Bell, 2011), Charlotte (together with other urban areas in North Carolina) has a vibrant and growing craft brewing scene (McLaughlin, Reid, & Moore, 2014). Despite being in the southeastern region of the U.S., which has been lagging in terms of the number of craft breweries per capita due to historical, regulatory, and cultural factors (Baginski & Bell, 2011), Charlotte (together with other urban areas in North Carolina) has a vibrant and growing craft brewing scene (McLaughlin, Reid, & Moore, 2014).…”