1971
DOI: 10.1177/001872677102400302
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The Ubiquitous Relationship: Attitude Similarity and Attraction

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Cited by 162 publications
(129 citation statements)
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“…One reason why group members tend to converge could be that they find some common ground and feel comfortable discussing the areas of commonality. Similarity attraction theory ( Byrne, 1961( Byrne, , 1971 posits that people gain approval by imitating others. If similarity attraction theory holds true for computer-mediated groups, the possible basis of similarity could be the knowledge, values or attitudes shared in the discussion.…”
Section: Task Decomposition and Convergent-divergent Orientationmentioning
confidence: 99%
See 1 more Smart Citation
“…One reason why group members tend to converge could be that they find some common ground and feel comfortable discussing the areas of commonality. Similarity attraction theory ( Byrne, 1961( Byrne, , 1971 posits that people gain approval by imitating others. If similarity attraction theory holds true for computer-mediated groups, the possible basis of similarity could be the knowledge, values or attitudes shared in the discussion.…”
Section: Task Decomposition and Convergent-divergent Orientationmentioning
confidence: 99%
“…This mutual enhancement might motivate the participants to generate more ideas in groups. Similarity attraction theory also posits that when the members see ideas similar to their own line of thought, they will feel motivated to work together (Byrne, 1961(Byrne, , 1971. Furthermore, joint category assignment will enhance performance.…”
Section: Hypothesesmentioning
confidence: 99%
“…There is considerable evidence that similarity breeds liking, 20 and it seems plausible that one might more readily compare with or be more concerned about one's indispensability to a well-liked other. Research testing this has shown that receiving feedback that one's partner is similar to them and likes them improves attitudes toward one's partner but does not moderate the Kö hler effect.…”
Section: Introductionmentioning
confidence: 99%
“…Another popular area of social identity research that relates to workplace diversity is based on the similarity-attraction paradigm (Byrne, 1971). According to this paradigm, people prefer and have an easier time interacting with similar others, such as those who belong to the same social identity groups.…”
Section: Social Identity Theorymentioning
confidence: 99%