Category assignment and relatedness in the group ideation process

Baruah, Jonali; Paulus, Paul B.

doi:10.1016/j.jesp.2011.04.007

Cited by 49 publications

(44 citation statements)

References 77 publications

(127 reference statements)

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“…Each of the three participants in each group was randomly assigned with one of three highly related or one of three low related categories. High and low related categories were derived from Baruah and Paulus (2011). In the EBS condition, all members were anonymously logged into Yahoo Messenger group conference tool (similar to Group Decision Support Systems; cf.…”

Section: Methodsmentioning

confidence: 99%

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The Role of Time and Category Relatedness in Electronic Brainstorming

Baruah

Paulus

2016

Small Group Research

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This study tested creativity of small electronic brainstorming (EBS) groups as a function of the homogeneity and heterogeneity of assigned sub-topics (categories) of a broader problem over time. A total of 168 participants were exposed to categories of high or low degree of relatedness, and their performance was tracked over time in group and e-nominal paradigm. Findings revealed that the EBS groups became more creative and exhibited slower productivity loss compared with the e-nominal groups over time. The assignment of homogeneous categories enhanced the average originality of ideas, over time especially for the EBS groups. The findings have implications for theoretical as well as practical perspectives for creative processes in small virtual brainstorming groups.

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Section: Methodsmentioning

confidence: 99%

“…In the EBS condition, all members were anonymously logged into Yahoo Messenger group conference tool (similar to Group Decision Support Systems; cf. Baruah & Paulus, 2011). These group members could view and share each other's ideas on the screen.…”

Section: Methodsmentioning

confidence: 99%

The Role of Time and Category Relatedness in Electronic Brainstorming

Baruah

Paulus

2016

Small Group Research

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“…For example, research has considered how the semantic relevance [8,9,13], novelty [9,1], and diversity [15,51,5,45] of examples influence ideation. However, one important question has received less attention: when should innovators look at examples?…”

Section: Introductionmentioning

confidence: 99%

Providing Timely Examples Improves the Quantity and Quality of Generated Ideas

Siangliulue

Chan

Gajos

et al. 2015

Proceedings of the 2015 ACM SIGCHI Conference on Creativity and Cognition

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Emerging online ideation platforms with thousands of example ideas provide an important resource for creative production. But how can ideators best use these examples to create new innovations? Recent work has suggested that not just the choice of examples, but also the timing of their delivery can impact creative outcomes. Building on existing cognitive theories of creative insight, we hypothesize that people are likely to benefit from examples when they run out of ideas. We explore two example delivery mechanisms that test this hypothesis: 1) a system that proactively provides examples when a user appears to have run out of ideas, and 2) a system that provides examples when a user explicitly requests them. Our online experiment (N=97) compared these two mechanisms against two baselines: providing no examples and automatically showing examples at a regular interval. Participants who requested examples themselves generated ideas that were rated the most novel by external evaluators. Participants who received ideas automatically when they appeared to be stuck produced the most ideas. Importantly, participants who received examples at a regular interval generated fewer ideas than participants who received no examples, suggesting that mere access to examples is not sufficient for creative inspiration. These results emphasize the importance of the timing of example delivery. Insights from this study can inform the design of collective ideation support systems that help people generate many high quality ideas.

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“…Because all three participants within each session were generat ing ideas in the same category, they may have experienced less distraction (i.e., fewer compet ing search cues). In the other two conditions, different participants were generating ideas in different categories, which might have served as a distraction (Baruah & Paulus, 2011). Present ing categories sequentially may have eliminated this distraction and increased idea generation.…”

Section: Discussionmentioning

confidence: 99%

Taking a broad perspective before brainstorming.

Deuja¹,

Kohn²,

Paulus³

et al. 2014

Group Dynamics: Theory, Research, and Practice

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Three studies examined the role of prior consideration of categories on a brainstorming task. Participants were asked to generate abstract categories before they brainstormed either in groups or individually in Experiment 1. It was expected that generating categories before ideation would be beneficial. However, it was found that category generation harmed the group ideation process. Prior category generation reduced clustering of ideas within categories for groups, which might have led to a decrease in productivity. The last two experiments examined whether groups would benefit by brainstorming one category at a time because this might increase clustering. It was found that sequential category brainstorming helped increase productivity during the ideation process and increased clustering. These studies demonstrate that a prior categorization phase can facilitate subsequent brainstorming because it enhances sub sequent clustering of ideas within categories.

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Category assignment and relatedness in the group ideation process

Cited by 49 publications

References 77 publications

The Role of Time and Category Relatedness in Electronic Brainstorming

The Role of Time and Category Relatedness in Electronic Brainstorming

Providing Timely Examples Improves the Quantity and Quality of Generated Ideas

Taking a broad perspective before brainstorming.

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