2016
DOI: 10.1177/1046496416642296
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The Role of Time and Category Relatedness in Electronic Brainstorming

Abstract: This study tested creativity of small electronic brainstorming (EBS) groups as a function of the homogeneity and heterogeneity of assigned sub-topics (categories) of a broader problem over time. A total of 168 participants were exposed to categories of high or low degree of relatedness, and their performance was tracked over time in group and e-nominal paradigm. Findings revealed that the EBS groups became more creative and exhibited slower productivity loss compared with the e-nominal groups over time. The as… Show more

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Cited by 34 publications
(28 citation statements)
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“…In the first phase, participants in the alone condition generated ideas with significantly higher average novelty than participants in the group condition (mean difference = .163, SE = .062, p = .032). By the fifth phase, the hybrid and group conditions showed higher novelty than the alone condition, consistent with findings of Baruah and Paulus (2016). However, the comparison was not significant (hybridp = .176; groupp = .450).…”
Section: Noveltysupporting
confidence: 82%
See 1 more Smart Citation
“…In the first phase, participants in the alone condition generated ideas with significantly higher average novelty than participants in the group condition (mean difference = .163, SE = .062, p = .032). By the fifth phase, the hybrid and group conditions showed higher novelty than the alone condition, consistent with findings of Baruah and Paulus (2016). However, the comparison was not significant (hybridp = .176; groupp = .450).…”
Section: Noveltysupporting
confidence: 82%
“…But the patterns were different for the group and hybrid conditions. Thus there is some evidence that group interaction can enhance the novelty of idea generation, especially in the later phases of brainstorming sessions (see also Baruah & Paulus, 2016).…”
Section: Discussionmentioning
confidence: 99%
“…This result was consistent with the SIAM model (Nijstad & Stroebe, ). The SIAM model suggested that an idea consists of a central concept, features of that concept and associations with the concept; peers’ ideas could activate problem‐relevant knowledge, inspiring creative ideas via the associative nature of memory (Agnoli et al, ; Baruah & Paulus, ). Our results support these assumptions.…”
Section: Discussionmentioning
confidence: 99%
“…This allows for a deeper search within each of the subcomponents or categories of the problem and for the generation of more novel ideas ( Baruah and Paulus, 2011 ; Rietzschel et al, 2014 ). The typical cognitive search process involves tapping the most obvious or common ideas first; only later will the more rare and novel ideas surface ( Paulus and Brown, 2003 ; Nijstad and Stroebe, 2006 ; Baruah and Paulus, 2016 ; Puccio et al, 2018 ). When the problem to be discussed is presented in its broad form, it is likely that there will not be a deep search process of all the different elements of the problem.…”
Section: Gathering and Preparation; Getting Groups Ready For Effectivmentioning
confidence: 99%