The two-fold model of creativity: the neural underpinnings of the generation and evaluation of creative ideas

Kleinmintz, Oded M.; Ivancovsky, Tal; Shamay‐Tsoory, Simone G.

doi:10.1016/j.cobeha.2018.11.004

Cited by 133 publications

(141 citation statements)

References 62 publications

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“…Given that dedication of attentional resources to task unrelated stimuli reduces an individual's capacity for rational evaluation of an idea's creativity 12 , distractions may simultaneously have biasing effects on idea evaluation and positive effects on idea selection. Consistent with these recent findings, researchers have suggested that relaxing evaluation criteria may result in more creative outcomes 9,80 . The possibility that distractions may, should they reduce deliberative processing and improve intuitive processing, enhance creative idea selection is an interesting question for researchers interested in which ideas are eventually acted upon.…”

Section: Discussionsupporting

confidence: 53%

“…Figure 4 presents average periodogram values at given frequencies and electrodes, as calculated over the 1 second epoch after the target audio stimuli began. Both groups showed a frontal concentration of theta power (4-7 Hz) and a parietal concentration of alpha power (8)(9)(10)(11)(12). We assessed these data using a linear mixed effects model with a fixed effect of condition (Treatment versus Control), controlling for the random effect of participant.…”

Section: Spectral Eegmentioning

confidence: 99%

“…Evaluation of ideas constitutes an important stage of the creativity process [7][8][9] . Yet, evaluating the creative potential of ideas is not a trivial stage of the creative process as it requires attention, which is taxed by task-unrelated stimuli [10][11][12] .…”

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confidence: 99%

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Subjective semantic surprise resulting from divided attention biases evaluations of an idea’s creativity

Calic

Shamy

Kinley

et al. 2020

Sci Rep

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the evaluation of an idea's creativity constitutes an important step in successfully responding to an unexpected problem with a new solution. Yet, distractions compete for cognitive resources with the evaluation process and may change how individuals evaluate ideas. in this paper, we investigate whether attentional demands from these distractions bias creativity evaluations. this question is examined using 1,065 creativity evaluations of 15 alternative uses of everyday objects by 71 study participants. participants in the distraction group (treatment) rated the alternative uses as more creative on the novelty dimension, but not the usefulness dimension, than did participants in the baseline group (control). psychophysiological measurements-event-related and spectral eeG and pupillometry-confirm attentional resources in the Treatment group are being diverted to a distractor task and that the Control group expended significantly more cognitive resources on the evaluation of the alternative uses. these data show direct physiological evidence that distractor tasks draw cognitive resources from creative evaluation and that such distractions will bias judgements of creativity.We rely on behavioral methods, that is creativity evaluations of alternative uses (AUs), to test the broad hypothesis that distractions bias creativity evaluations. We leverage psychophysiological methods such as pupillometry and event-related (ERP) and spectral electroencephalography (EEG) to verify that distracted individuals are expending less cognitive resources on the evaluation task. The three methods are complimentary. Established pupillometry, EEG oscillations, and ERP components (e.g., alpha band desynchronization, P300) provide reliable and robust real-time measures of attention and cognitive load 13,14 that is not susceptible to retrospective and subjectivity biases 15 . Multi-method experiments provide support for the existence of a bias. Biases in creativitySelecting among alternative ideas is a fundamental challenge for individuals in a number of different organizational settings 16,17 . To this end, people devote a great deal of time and effort to evaluating ideas. Sevens and Burley 18 find that, on average, managers evaluate more than 3,000 raw ideas to identify one that is commercially successful. The challenge of idea evaluation has only grown with the increase of ideation maximization training, platform-based contests, big data, and crowdfunding as a means of generating a large number of ideas [19][20][21] . The challenge faced by decision-makers is often to select the most creative idea from a myriad of competing alternatives and to reduce biases that may have a detrimental effect on this process 22 .In social sciences, mathematics, and engineering, biases refer to systematic errors impacting performance 23 . Prior research has identified a number of decision-making errors in relatively simple decision-making tasks 24,25 . Research has also examined biases present in creativity 6,26 . Broadly, this research has examined biases ...

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Section: Discussionsupporting

confidence: 53%

Section: Spectral Eegmentioning

confidence: 99%

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Subjective semantic surprise resulting from divided attention biases evaluations of an idea’s creativity

Calic

Shamy

Kinley

et al. 2020

Sci Rep

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“…This suggests that the ECN may have an important role for the effective inhibition and evaluation of creative ideas (cf. Kleinmintz, Ivancovsky, & Shamay-Tsoory, 2019). These findings extend to the visual domain, with one study finding increased connectivity between the dlPFC of the ECN and posterior cingulate cortex (PCC) of the DN during a visual creativity task (De Pisapia et al, 2016).…”

Section: Neuroscientific Evidence Of the Relationship Between Memorymentioning

confidence: 78%

“…The interactions between these two networks appear to support creative cognition through a cyclic and dynamic interplay of generation and evaluation processes (Abraham, 2018;Beaty et al, 2016;Bendetowicz et al, 2017;Chrysikou, 2019). Generation processes (i.e., DN) rely on search through semantic and autobiographical memory to reach remote associations, CONCEPTUAL INTERFERENCE DURING IMAGERY GENERATON 7 while evaluation processes (i.e., ECN) inhibit salient knowledge and manipulate these associations into a creative product (Kleinmintz et al, 2019). The salience network (SN)bilateral insula and anterior cingulate cortex (ACC) regions-is hypothesized to be the intermediate switching mechanism (Uddin, Supekar, Ryali, & Menon, 2011) that facilitates these dynamic interactions during creative ideation (Beaty et al, 2016(Beaty et al, , 2018aJung, Mead, Carrasco, & Flores, 2013).…”

Section: Neuroscientific Evidence Of the Relationship Between Memorymentioning

confidence: 99%

Executive and default network connectivity reflects conceptual interference during creative imagery generation

Christensen¹,

Benedek²,

Silvia³

et al. 2019

Preprint

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Functional neuroimaging research has recently begun to explore cognitive mechanisms of creativity that underlie the interactions between large-scale brain networks—specifically regions of the executive control (ECN) and default (DN) networks. Increased ECN-DN coupling has been shown to occur when participants are required to overcome conceptual interference (i.e., activation of salient conceptual knowledge); however, most studies have used creativity tasks with verbal stimuli. Here we examine whether overcoming conceptual interference elicits these interactions during a creativity task with visual stimuli, which may suggest that these interactions are a domain general neural mechanism (i.e., across multiple modalities). We used independent component analysis to identify task related functional connectivity networks during novel imagery generation under High- and Low-Constraint conditions (i.e., interference and no interference, respectively). Consistent with our expectations, our results showed greater connectivity between ECN and DN components during the High-Constraint condition compared to the Low-Constraint condition. In contrast to previous research using verbal tasks, our results showed that the ECN had greater connectivity with the posterior, rather than anterior, DN. Our results suggest that ECN-DN coupling may be a domain-general neural mechanism that underlies creative cognition, but stimulus modality may affect which specific regions within these networks are involved.

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The relationship between epistemic curiosity and creativity: Research status and educational implications

Li,

Emin,

Zhou

et al. 2023

Future in Educational Research

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Creativity is a core driver of social development and technological progress. Epistemic curiosity (EC), as an important intrinsic motivation, is a prerequisite for creativity. Understanding the cognitive and neural mechanisms through which EC affects creativity is the “golden key” to cultivate top‐notch innovative talents based on cognitive and neural principles and stimulate the innovative vitality of talents. In this paper, we have combined research evidence from behavioral and neuroimaging studies, introduced the basic concepts of EC and creativity, reviewed and evaluated prior empirical research and several theoretical perspectives linking EC and creativity. Additionally, we have discussed the shared characteristics of EC and creativity as well as the cognitive and neural mechanisms associated with them. Then, we have proposed several practical suggestions to fostering and promoting EC as a means to enhancing creativity. These suggestions serve as a foundation and inspiration for future research and educational practices and provide a theoretical framework for cultivating innovative talents. Finally, we indicated possible directions for future research on the relationship between EC and creativity.

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The two-fold model of creativity: the neural underpinnings of the generation and evaluation of creative ideas

Cited by 133 publications

References 62 publications

Subjective semantic surprise resulting from divided attention biases evaluations of an idea’s creativity

Subjective semantic surprise resulting from divided attention biases evaluations of an idea’s creativity

Executive and default network connectivity reflects conceptual interference during creative imagery generation

The relationship between epistemic curiosity and creativity: Research status and educational implications

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