The trustworthiness of travel and tourism information sources of social media: perspectives of international tourists visiting Ethiopia

Berhanu, Kassegn; Raj, Sahil

doi:10.1016/j.heliyon.2020.e03439

Cited by 68 publications

(60 citation statements)

References 43 publications

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“…However, the researcher found that there was still a lack of access to information about North Sulawesi tourism, especially on social media. This finding is in line with research conducted at the Department of Tourism and Culture of the City of Manado (Berhanu & Raj, 2020) which found that the use of communication media in tourism promotion activities did not make tourism promotion run well. This was caused by, among others, the lack of funds to finance operations, problematic network systems, there were lack of IT and design expert permanent employees in the organisational structure, as well as inadequate office facilities and infrastructure.…”

Section: Regional Tourism Brandingsupporting

confidence: 86%

Branding of North Sulawesi tourism through the hexagon of competitive identity

Menayang

Marta

2020

Indonesian Journal of Communications Studies

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This research was motivated by the disappointment of the North Sulawesi Provincial Government, and its people because none of the tourism destinations in the area was included in the list. Phenomenally, North Sulawesi Province in 2018 was named as the Province with best tourism performance in Indonesia, and in middle of 2019, the Likupang Tourism Special Economic Zone in North Sulawesi was designated as one of the five Super Priority Tourism Destinations. This study used the constructivist paradigm with qualitative research methodology aimed to analyse the success of a local government in tourism branding. The theoretical framework of Nation Brand Hexagon was adopted to the provincial level, i.e., the hexagon of competitive identity was used as the parameter to evaluate the outcomes of Branding North Sulawesi Tourism. The core finding of this study was the intertwining of three factors to support the success of North Sulawesi tourism branding, namely: lobbying to the central government, multi-stakeholder involvement management, and integrated marketing communication. This study aimed to understand the importance of Government Marketing for branding North Sulawesi Tourism through the Hexagon of Competitive Identity, namely: governance, investment and immigration, tourism, exports, culture and heritage, and people. From these findings, it can be concluded that the North Sulawesi Provincial Government has performed optimally and simultaneously the hexagon of competitive identity needed in branding its tourism destination, in doing its roles as a lobbyist, as a marketer, and as Catalyst of North Sulawesi Tourism Branding.

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Section: Regional Tourism Brandingsupporting

confidence: 86%

Branding of North Sulawesi tourism through the hexagon of competitive identity

Menayang

Marta

2020

Indonesian Journal of Communications Studies

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“…They were measuring the affective image in its sad-cheerful, and distressing-relaxing dimensions. For the significant variables, large effects were obtained, with the partial squared Eta (η 2 p) scores greater than 0.14 [87]. Data analysis reveals that cluster one (LO tourists) is the one that considers the island visited more pleasant and inspiring.…”

Section: Tourist Valuation Of Islands' Image and State Of Conservationmentioning

confidence: 95%

Understanding the Heterogeneity of Tourists’ Choices under Climate Change Risks: A Segmentation Analysis

et al. 2020

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This paper undertakes a data-driven segmentation analysis on tourists’ choice of island destinations in the context of a changing climate. To this end, 2528 tourists visiting ten European islands in the Mediterranean, Baltic, and Atlantic regions were posed hypothetical situations in which diverse impacts caused by CC (i.e., beach loss, heatwaves, storm intensification, etc.) were affecting the islands being visited. In each scenario, tourists’ responses ranged from stay on the island to change to an alternative destination. Cluster analysis allowed the identification of four segments: (1) LO-loyal oriented—tourists willing to stay on the island despite any climatic event (in this group, tourists would often change the travel date); (2) RA-risk-averse—tourists who would always avoid islands affected by CC; (3) WIL-risk-specific—a segment of tourists with a special aversion to the risks associated with wildlife disappearance and damage to infrastructure, and (4) 3S-sun, sea and sand seekers—tourists who would always avoid visiting islands where CC induced effects are related to beach loss or extreme events. Further analysis is dedicated to comparing segments in regard to their sociodemographic characteristics, the image of the island, and the importance given to the protection of environmental attributes when choosing an island destination. The results alert us about the climate-specific risks and tourist profiles that are relevant to explaining changes in the tourism geography and seasonality of islands. The findings are useful for providing operational marketing recommendations for destination managers, especially for taking competitive advantage of climate services, and for prevention and responsiveness management strategies.

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“…Web 2.0 offers a better communication experience from both sides (Eftekhari et al, 2010). So far, SM has become a valuable tool for destination marketing (Berhanu & Raj, 2020;Kanwel et al, 2019). The extensive range of SM platforms has made it challenging to reach the SM standard definition (Kaplan & Haenlein, 2010).…”

Section: Social Media In the Context Of Tourismmentioning

confidence: 99%

The influence of content and non-content cues of tourism information quality on the creation of destination image in social media: A study of Khyber Pakhtunkhwa, Pakistan

Ali

Liu

2021

Lib. Arts Soc. Sci. Int. J.

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This research examines the Content Cues (CC) and Non-Content Cues (NCC) of tourism Information Quality (IQ) in social media (e.g., Instagram, Twitter, Facebook) and its influence on creating Destination Image (DES) components i.e., “cognitive image (COG), affective image (AF), conative image (CON)” in the scope of Khyber Pakhtunkhwa (KP), Pakistan. We distributed 500 questionnaires at various tourist destinations, and 446 complete questionnaires were returned and use for further analysis. We use the Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) to get the research outcomes. Our outcome suggests that CC and NCC of tourism IQ are significantly related to the COG and AF, which leads to the CON. Our finding also identified the relationship between CC and NCC with CON through the mediation role of COG and AF, which were positive and significant. This research extends the insight of tourism IQ in social media, precisely the contextual dimension of IQ, by providing empirical evidence. This research also helps the KP Destination Marketing Organizations (DMO’s) to develop their marketing strategies to encourage more visitors by utilizing Social Media (SM) platforms to their destinations.

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The trustworthiness of travel and tourism information sources of social media: perspectives of international tourists visiting Ethiopia

Cited by 68 publications

References 43 publications

Branding of North Sulawesi tourism through the hexagon of competitive identity

Branding of North Sulawesi tourism through the hexagon of competitive identity

Understanding the Heterogeneity of Tourists’ Choices under Climate Change Risks: A Segmentation Analysis

The influence of content and non-content cues of tourism information quality on the creation of destination image in social media: A study of Khyber Pakhtunkhwa, Pakistan

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