The trust model of enterprise purchasing for B2B e-marketplaces

Chang, Yin-Yih; Lin, Shu‐Chiung; Yen, David C.; Hung, Jen-Wei

doi:10.1016/j.csi.2020.103422

Cited by 22 publications

(22 citation statements)

References 54 publications

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“…They found that customer satisfaction has important impacts on trust and commitment [12]. Other studies have focused on institution-trust mechanisms [5,11,[19][20][21][22].…”

Section: The Institutional Trust-commitment Mechanismmentioning

confidence: 99%

“…One study stated that shopping value influences individual perceptions as regards the value of products or services (that is, monetary value) in the digital environment [32]. However, the concept of monetary value is identified as a customer return (benefit), whereas product evaluation cost is considered to relate to customer security (investment) in the products or services purchased by a customer in digital market environments [20]. Product evaluation determines the perceived quality and shopping value (price, brand, and website), which affect customers' intentions to purchase products [20,26].…”

Section: Shopping Valuementioning

confidence: 99%

“…However, the concept of monetary value is identified as a customer return (benefit), whereas product evaluation cost is considered to relate to customer security (investment) in the products or services purchased by a customer in digital market environments [20]. Product evaluation determines the perceived quality and shopping value (price, brand, and website), which affect customers' intentions to purchase products [20,26]. Another study reported that shopping value determines customer purchasing decisions [33].…”

Section: Shopping Valuementioning

confidence: 99%

“…In this paper, we propose that shopping value consists of three dimensions (monetary value, product evaluation, and customer reputation), and we adopted an empirical approach to this investigation [5,20,28]. High performance in terms of shopping value directly influences customers' trust and calculation commitment and indirectly influences customer purchase and reuse intentions as regards products or services; it also indirectly enhances the long-term sustainability of customer purchasing behavior relationships in various e-commerce settings.…”

Section: Shopping Valuementioning

confidence: 99%

“…We adopted factors investigated in previous studies, with customer learning consisting of two factors (product knowledge and website knowledge), product knowledge consisting of fours items adopted from two earlier studies [27,39], and website knowledge consisting of four items adopted from one of those studies [39]. Shopping value consisted of three factors-that is, monetary value, product evaluation costs, and customer reputation-along with five items adopted from a previous study to measure monetary value [33], five items adopted from previous studies to measure product evaluation costs [20,33,40], and four items taken for further data analysis. Customer reputation was measured using fours items adopted from two previous studies [35,41].…”

Section: Model Development and Measurementmentioning

confidence: 99%

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The Effects of Customer Learning and Shopping Value on Intention Purchase and Reuse in a Digital Market: The Institutional Trust–Commitment Perspective

et al. 2021

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The successes of the digital market depend on customers’ intentions to purchase and reuse products or services. Previous studies have extensively discussed customer shopping value and customer learning, but most studies have analyzed the influencing factor as a single entity and seldom investigated the combination of two factors based on the institutional trust–commitment mechanism. We based this study on the e-commerce institutional trust–commitment mechanism (customers’ trust and commitment calculation) to investigate the influence of customer learning (product and website knowledge) and customer shopping value (monetary value, product evaluation cost, and customer reputation) on customers’ intentions to purchase and reuse products. The data sample included 279 respondents with experience of electronic shopping in Taiwan. The results show that customer learning and customer shopping value positively and significantly influence customers’ trust and customers’ calculation commitment and indirectly influence customers’ intention to purchase and reuse. However, dimensions of customer learning, such as website knowledge, do not affect customers’ trust and commitment but have a partially an indirect relationship with customers’ trust via the influence of product knowledge. In addition, product knowledge has a partially indirect effect on customers’ intention to reuse products or services through the influence of product knowledge and customers’ trust in online vendors in the digital market environment. The findings presented here have important theoretical and practical implications for scholars and digital market providers.

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“…They found that customer satisfaction has important impacts on trust and commitment [12]. Other studies have focused on institution-trust mechanisms [5,11,[19][20][21][22].…”

Section: The Institutional Trust-commitment Mechanismmentioning

confidence: 99%