The trope as trap: ideology revisited

Faber, Sebastiaan

doi:10.1080/1473578042000151049

Cited by 7 publications

(5 citation statements)

References 7 publications

(2 reference statements)

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“…The progenitor’s fantasy locates the brand as the progeny of a forgotten relationship with nature or, rather, a semi-mythical past where powdered solutions were indeed a natural and common source of sustenance for humans (but have simply been disremembered). Faber (2004: 139) suggests, ‘Forgetfulness and amnesia are typically among ideology’s most faithful accomplices’. We, for example, are faced with the gravitas of our ‘forgetfulness’ on the Huel website:Neolithic humans discovered they could also mill their food down into a powder for easier transportation and to increase the time the food would last for.…”

Section: Resultsmentioning

confidence: 99%

“…This repositioning is based on what Žižek calls ‘a radically contingent process of retroactive production of meaning’ (1989: 102) or ‘retroactive restructuring’ (1989: 144). Similarly, Faber (2004: 139) suggests, ‘Much like a king who alters the historical documents in order to hide his humble origin as an illegitimate farmer’s son, ideology tends to belie its birth and retroactively burn its cradle’. Alignment with prehistoric ways of eating enables Huel to circumvent the ‘longstanding structural opposition’ between novelty and tradition in eating (Warde, 1997: 55).…”

Section: Resultsmentioning

confidence: 99%

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Lunch of the last human: Nutritionally complete food and the fantasies of market-based progress

Cronin

Fitchett

2020

Marketing Theory

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In this article, we integrate Nietzsche’s visions of self-overcoming with a Žižekian toolbox to explore how ‘market-based progress’ is upheld through a fabric of ideological fantasies. Through an analysis of Huel, a nutritionally complete British food brand aligned with progressive and techno-utopian discourses, we reveal a fantasmatic structure centred on pragmatism, the search for unassailable truth and continuance of a prehistoric legacy. These fantasies function as illusory support for acceptance that humanity’s great overcoming is singularly achieved through market logic and ethos. Here, a fetishistic inversion centres on subjects believing that the detached spectatorialism of consumption is closer to the act of the Nietzschean ‘Overhuman’ than it is to its inverse, the ‘last human’. This article provides the parameters for how ideological fantasy insulates the market from its material deadlocks and concludes with a conceptualization of the post-sovereign consumer’s subjectification along the fantastical contours of market-based progress.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Lunch of the last human: Nutritionally complete food and the fantasies of market-based progress

Cronin

Fitchett

2020

Marketing Theory

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“… 4. Ideology has both epistemological and political dimensions, the former often a category mistake and the latter related to domination (Faber, 2004). Throughout this essay, I work with the following definition (influenced by Gramsci).…”

mentioning

confidence: 99%

‘Religion,’ ‘the Secular’ and the Critical Study of Religion

Engler

2011

Studies in Religion/Sciences Religieuses

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This essay critically engages Timothy Fitzgerald’s Discourse on Civility and Barbarity (2007), arguing that it takes an important step beyond Fitzgerald’s first book, The Ideology of Religious Studies ( 2000 ), in diagnosing a current malaise of the academic study of religion and in modelling a way past this malaise. Highlighting this valuable aspect of the book, I argue, requires correcting certain problems with its argument. Specifically, there is a tension between two overarching goals: writing “a critical history of ‘religion’ as a category,” and criticizing “modern discourses on generic religion.” Once these genealogical and critical projects are brought into more effective alignment, the book models an approach where a properly critical study of religion begins with a contingently and strategically theorized domain of ‘religion’ and explores its relation to other domains—not only ‘the secular.’ Cet essai reconsidère d’un œil critique le livre Discourse on Civility and Barbarity (2007), de Timothy Fitzgerald. Il soutien qu’il donne un pas important au-delà du premier livre de Fitzgerald, The Ideology of Religious Studies ( 2000 ), dans les faits de diagnostiquer une malaise actuelle de l’étude des religions et de modeler une piste alternative. Pourtant, pour accentuer cet aspect important du livre, on doit corriger des problèmes logiques avec son argument. Spécialement, il y a une tension problématique entre les deux buts du livre : l’écriture « d’une histoire critique de ‘religion’ comme une catégorie »; et la critique « des discours modernes sur la religion générique ». Dès que ces projets généalogiques et critiques sont apportés dans une meilleure alignement, le livre modèle une approche de grande valeur : c’est le travail d’une étude proprement critique du concept ‘de religion’ de le suivre où il mène, et d’analyser ses relations avec des autres concepts.

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“…First, it is primarily bound up in a system of beliefs and values, with these beliefs and values covering a vast spread of intellectual territory, ranging from views about global warming to positions on the origins of planet Earth (Van Dijk, 2006). Second, these beliefs and values are collectively based and shared, where for example, an individual's belief that all gendered behaviour is socially constructed is an interesting idea, but becomes an ideology only when this idea is shared by other people (Carey, 2008;Faber, 2004). Third, these beliefs and values are used to help define individual, group and 'cultural identity' (Palmer and Thompson, 2007: 188).…”

Section: Ideology and Social Actionmentioning

confidence: 99%

“…Dominant ideologies, which are also known as hegemonic, or 'mainstream ideologies' (Schiff and Francis, 2006: 2) are pervasive, and traverse social classes, religions and occupations. They are supported by political and community leaders, and their legitimacy is reinforced by institutions and people with the authority and resources to direct the behaviour and actions of others (Faber, 2004;Schiff and Francis, 2006). Oppositional ideologies, on the other hand, are linked to less powerful groups who mark their identity through displays of difference, and pronouncements on the 'special causes they wish to pursue' (Young, 1997: 192).…”

Section: Ideology and Social Actionmentioning

confidence: 99%

The role of ideology in shaping drug use regulation in Australian sport

Stewart

Smith

2010

International Review for the Sociology of Sport

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This article examines the operation of the Australian Government’s sport anti-doping policy and the way it has been executed through a detailed analysis of the Mark French case. This incident centres on an explosive drug use and drug trafficking allegation against French, a former world junior cycling champion, and a subsequent series of investigations and a court case directed at a group of elite-level cyclists. These incidents, investigations, and court-room dramas, which took place between 2003 and 2008, have been integrated into a narrative, and combined with grounded theory methodology in order to explain how ideology drives the management of drug use regulation in Australian sport.

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The trope as trap: ideology revisited

Cited by 7 publications

References 7 publications

Lunch of the last human: Nutritionally complete food and the fantasies of market-based progress

Lunch of the last human: Nutritionally complete food and the fantasies of market-based progress

‘Religion,’ ‘the Secular’ and the Critical Study of Religion

The role of ideology in shaping drug use regulation in Australian sport

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