The tribes in the field of servitization: Discovering latent streams across 30 years of research

Rabetino, Rodrigo; Kohtamäki, Marko; Brax, Saara; Sihvonen, Jukka

doi:10.1016/j.indmarman.2021.04.005

Cited by 65 publications

(79 citation statements)

References 148 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Servitization as a concept has been developing since the late 1980s (Vandermerwe and Rada, 1988), while growing more actively since Oliva and Kallenberg's (2003) seminal piece (Rabetino et al , 2021). Many labels have been used, such as servitization (Vandermerwe and Rada, 1988), service transition (Fang et al , 2008) and service infusion (Forkmann et al , 2017), to reflect the transition from products to services or integrated product-service systems (Rabetino et al , 2018; Raddats et al , 2019).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Untangling service design routines for digital servitization: empirical insights of smart PSS in maritime industry

Solem

Kohtamäki

Parida

et al. 2021

JMTM

Self Cite

View full text Add to dashboard Cite

PurposeThe present study sets out to understand how a manufacturing company in the maritime industry utilized creative design principles and developed service design routines to advance digital servitization (i.e. the transition to offering smart product-service-software systems–PSS) and realize subsequent positive growth outcomes.Design/methodology/approachWe build upon a longitudinal single case of a marine solution provider. Using an action research approach, we collected data through in-depth interviews and informal conversations involving senior managers, project members and customer representatives over a three and a half-year period. In addition, secondary data such as documentary data, service design tools and visualization were utilized.FindingsThe inductive analysis highlights the underlining role of four service-design routines that drive creativity and an innovative approach to digital servitization transformation. More specifically, we identify (a) user insights through creative customer data acquisition, (b) smart PSS collaboration through co-creation across departments, (c) smart PSS ideation through creative forms of collaboration and (d) effective smart PSS delivery and commercialization through creative concept design as the drivers of the case company digital servitization transformation.Practical implicationsWe encourage senior managers within large manufacturing companies to promote the development of service design routines as these promote the transformation process from being a product-centric to service-centric firm. The four service design routines are built on a set of service design sub-activities providing concrete actions that can be applied by senior managers to successfully develop and deliver smart PSS offerings and achieve growth outcomes.Originality/valueThis study contributes by integrating digital servitization and service design literatures. We illustrate how manufacturing firms can drive a transition to digital servitization through service design activities and routines development for smart PSS strategy implementation.

show abstract

Section: Theoretical Frameworkmentioning

confidence: 99%

Untangling service design routines for digital servitization: empirical insights of smart PSS in maritime industry

Solem

Kohtamäki

Parida

et al. 2021

JMTM

Self Cite

View full text Add to dashboard Cite

show abstract

“…The servitization literature consists of over three decades of multidisciplinary research on service activities in industrial contexts (Rabetino et al , 2021). Servitization research has grown rapidly since its emergence as an academic field, evolving into the diverse area it has become today.…”

Section: Introductionmentioning

confidence: 99%

“…Others have considered the intellectual structure of servitization research (Martín-Peña et al , 2017; Díaz-Garrido et al , 2018) using bibliometric techniques. Meta-analysis has even been used to analyze the servitization literature using dynamic topic modeling (Rabetino et al , 2021). Despite attempts to create a structured, systematic body of knowledge on servitization, there is no generally accepted definition that can be used as a basis for advances in theoretical or empirical research.…”

Section: Introductionmentioning

confidence: 99%

“…Gonzalo-Hevia and Martin-Pena (2020) developed an ontology on servitization. Rabetino et al (2021) applied meta-analysis to analyze the body of knowledge on servitization using dynamic topic modeling. Thus, there have been attempts to build a structured, systematic overview of the field of servitization.…”

Section: Introductionmentioning

confidence: 99%

“…The approach when developing a common definition of servitization is not only to add new conceptual elements from the various disciplines in which this concept is studied but also to ask what key concepts should be addressed within the servitization research domain. For instance, Rabetino et al (2021) noted that, in a scientific field, vocabularies reveal differences between research themes within a domain. Linguistic artifacts act as tools by assigning names to phenomena and managing meanings within a research field (Czarniawska-Joerges and Joerges, 1988).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The origin and evolution of the concept of servitization: a co-word and network analysis

Pinillos

Díaz‐Garrido

Peña

2021

JBIM

View full text Add to dashboard Cite

Purpose The purpose of this paper is to analyze the origins and evolution of the concept of servitization by studying the definitions of servitization provided in the literature. Servitization represents an academic field that has grown rapidly since its inception. However, the conceptualization of servitization varies greatly, in part because of the number of studies on this topic and the fact that it has been analyzed in a range of disciplines using a number of theoretical approaches. There is a need to standardize the vocabulary to create a general definition that can support the development of theory in this domain and help legitimize servitization as a research area. Design/methodology/approach This study conducts a systematic, quantitative analysis of a broad set of definitions of servitization. Specifically, this study performs content analysis (combining co-word analysis and social network analysis) and consensus analysis. This study develops a strategic diagram to represent the morphology of the research network. Findings The definitions of servitization are deconstructed and analyzed in depth to create a comprehensive picture of the research on this topic. This analysis reveals the origins and evolution of this research area. The results show a low degree of consensus among scholars regarding the concept of servitization. This study proposes a definition that should be widely accepted thanks to its inclusion of the core terms from other definitions. Explicit recognition of multiple approaches to defining the term can help practitioners and researchers. Predictions about future progress in this area are discussed. Originality/value A universal definition of servitization is proposed based on the results of co-word and network analysis. This definition unifies a range of multidisciplinary viewpoints. From a practical perspective, the key vocabulary in servitization research is highlighted.

show abstract

Digital Servitization as a New Research Stream: A Bibliometric Analysis

Leme

Proença

2021

Lecture Notes in Business Information Processing

View full text Add to dashboard Cite

The tribes in the field of servitization: Discovering latent streams across 30 years of research

Cited by 65 publications

References 148 publications

Untangling service design routines for digital servitization: empirical insights of smart PSS in maritime industry

Untangling service design routines for digital servitization: empirical insights of smart PSS in maritime industry

The origin and evolution of the concept of servitization: a co-word and network analysis

Digital Servitization as a New Research Stream: A Bibliometric Analysis

Contact Info

Product

Resources

About