2021
DOI: 10.7433/s113.2020.10
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The tourist experience in the digital era: the case of Italian millennials

Abstract: Purpose of the paper: The digital revolution is producing several economic and societal changes. The tourism sector, which is characterized by products with high information content and intangible value, is one of the main industries involved in these changes on both the supply side and the demand side. This paper examines how digital technologies impact tourists’ consumption experiences throughout the entire customer travel journey (planning, booking, experiencing, and sharing), with a special focus on millen… Show more

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Cited by 16 publications
(18 citation statements)
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“…With reference to the link between the use of social media and the propensity to make online purchases by respondents, the research reveals only weak relationships between the variables. The results may be considered surprising, also in light of the indications that other studies have highlighted (Barton et al, 2014;Pencarelli et al 2020) [45,46]. Therefore, at the moment it is difficult to comment and formulate conclusions, in the absence of statistical evidence on the impact of social media on consumer purchasing behavior; however, the result brings out some preliminary theoretical implications.…”
Section: Discussionmentioning
confidence: 76%
“…With reference to the link between the use of social media and the propensity to make online purchases by respondents, the research reveals only weak relationships between the variables. The results may be considered surprising, also in light of the indications that other studies have highlighted (Barton et al, 2014;Pencarelli et al 2020) [45,46]. Therefore, at the moment it is difficult to comment and formulate conclusions, in the absence of statistical evidence on the impact of social media on consumer purchasing behavior; however, the result brings out some preliminary theoretical implications.…”
Section: Discussionmentioning
confidence: 76%
“…Oleh karena itu, peneliti merasa 200 responden cukup untuk memperoleh data yang dibutuhkan dan mewakili populasi yang ada. Pertanyaan kuesioner mengacu pada fase atau tahapan melakukan aktivitas wisata berdasarkan elaborasi teori Batra (2021) dan Pencarelli et al (2021). Di mana fasenya dapat dilihat pada tabel di bawah ini.…”
Section: Metodeunclassified
“…Bagian ini berisikan fase pertama sebelum melakukan perencanaan perjalanan, di mana wisatawan biasanya membayangkan rencana mereka untuk berwisata (Batra, 2021;Pencarelli et al, 2021). Berdasarkan hasil kuesioner pada fase dreaming, responden yang merupakan wisatawan yang pernah berkunjung ke Jawa Barat mayoritas berpendapat bahwa waktu terbaik untuk berwisata bagi mereka yaitu saat kondisi kasus Covid-19 melandai dan sudah bebas dari PPKM (30,1%).…”
Section: Fase Dreamingunclassified
See 1 more Smart Citation
“…Nevertheless, Pencarelli et al (2020) notes that millennial travellers are apt to share their travelling experiences in the post-travel stage predominantly through social media outlets in Facebook and Instagram as opposed to taking part in that of web pages of hotels, travel agencies, and tour operators. However, they also note that tourists are more inclined to share commentary on the online booking platforms, suggesting a subtle disengagement from certain providers in the tourism supply chain.…”
Section: Resultsmentioning
confidence: 99%