Perilaku Berwisata Wisatawan Nusantara Pasca Pandemi Covid-19

Abstract

In West Java, domestic tourist visits in the past year have decreased by around 42,1% from 2019 to 2020. This isinseparable from the direct impact of the pandemic on the tourism sector. The purpose of this study was toanalyze the travel behavior of domestic tourists after the Covid-19 pandemic in West Java. This study uses adescriptive approach with the primary data needed in this study, namely data on tourist characteristics and factsregarding domestic tourist behavior. Data was collected by distributing questionnaires to 200 respondents whowere domestic tourists who had visited regency/cities in West Java in the last two years. The data wereprocessed by statistical descriptive analysis techniques. The characteristics of tourists in this study are describedin several aspects, namely demographic aspects, occupational aspects, gender aspects, and educational aspects,and also described tourist activities in several phases (namely the dreaming phase, planning phase, bookingphase, experience phase and sharing phase). The pattern of travel behavior of domestic tourists in West Javaconcerning post-pandemic tourism shows a trend that tourists who are millennials and zillennials are veryconcerned about cleanliness, health, and security. Tourism stakeholders in West Java need to make naturaltourist attractions a primary tourist attraction with cultural and artificial tourist attractions as supportingtourist attractions, and prepare their communities for post-pandemic destination governance. This is to realizesafe travel for tourists is a step to restore tourist visits in West Java.

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“…So this research also gives the novelty that proves the Indonesian tourist already have a high awareness of environmental sustainability so they tend to choose to stay in environmentally friendly accommodations, especially after the COVID-19 pandemic. This is in line with previous research which stated that the pattern of traveling behavior of domestic tourists in West Java in relation to post-pandemic tourism, shows a trend that tourists who are millennial and Z generations are very concerned about cleanliness, health, safety, and environmental sustainability (Guridno & Guridno, 2020;Harianja et al, 2022). This is also supported by interviews result by researchers with several respondents that they feel to get more value than just peace when staying at Pelaga Eco Park Glamping, Bali.…”

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“…The survey format here uses closed interviews with statistical descriptive data presentation and simultaneously includes open interviews for deepening understanding of the data. Harianja et al, (2022) explain that the presentation of descriptive statistical data is only interpreted as a figurative labeling scheme, where numbers are used as labels to identify an object. Secondary data in this study are theories, concepts, or models from library sources in the form of books, journal articles, and so on.…”

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“…A similar pattern also occurs in Indonesia; post-pandemic tourist behaviour shows that millennials and the zilennial generation have a lower risk perception but express significant concerns about health, safety, cleanliness, and environmental sustainability and tend to choose natural tourism destinations. The ease of technological transformation makes their consumption patterns shift to online travel agents (Harianja et al, 2022). Salimah et al (2023) argue that all these changes are an adaptive response to the extraordinary situation resulting from COVID-19 to protect themselves and reduce risks so that tourists prefer to travel in small groups, more natural tourist destinations, increased awareness about the importance of maintaining health and hygiene, and technology is using to plan trips and find information.…”