This study aims to determine the impact of the Covid-19 pandemic on the economic conditions of tourism and creative economy entrepreneurs and to identify their efforts to survive the impact of the Covid-19 pandemic in West Java. The quantitative approach with a survey method was used by presenting data through a survey of 200 tourism and creative economy entrepreneurs in West Java and simultaneously conducting open interviews to dig deeper information from the structured questions on the survey instrument. The data analysis technique used is quantitative descriptive analysis. The results show that the pandemic has impacted tourism and creative economy entrepreneurs economically, from a decrease in income to a loss of income. Efforts to survive include innovating in their businesses, using their savings, and looking for new jobs outside the tourism and creative economy sectors. In addition, collaboration and assistance are needed in business safety nets, knowledge-sharing forums in online training, and developing operating standards for tourism businesses and the creative economy that adapts to pandemic conditions. Keywords: Creative Economy Entrepreneurs, Covid-19 Pandemic, Tourism Resilience, West Java Tourism
This study aimed to describe how Odesa Indonesia, Bandung, effectively uses the storytelling communication method to introduce its programs on social media. A qualitative method presents a description of the storytelling communication method carried out by Odesa Indonesia in its green tourism practice. In contrast, the data collection and analysis process uses the content analysis method. Odesa Indonesia has practiced four elements of the storytelling communication method: identifiable character, authentic emotion, significant moments, and specific details. Apart from these four elements, in the variety of social media content, there are also three round structures of the storytelling communication method: the normal phase, the explosion phase, and the new normal phase. The writers arranged these three phases in narrative relationships that are in line with the framework of the green tourism concept, namely ecology, sanitation, literacy, and solidarity. Based on the findings of this study, the use of storytelling communication methods is not only limited to being a mere promotional differentiator but, at the same time, can be the most effective way to convey the dimensions of green tourism, not only at the level of the program but also to convey the transformation process that will and has been carried out through the practice of green tourism.
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