The tourist capacity in the performance of a destination

Abstract

The purpose of the research was to analyze the dimensions of Tourism Capacity as an element of the Performance of the Tourist Destination through a case study in Guaymas, Sonora. The methodological process was based on the documentary review to define the indicators of tourism capacity; likewise, the probabilistic and random sample formed by the various tourism service providers in the region was determined and the Multivariate Analysis technique was used to accept the research hypothesis. It is concluded that the Tourist Capacity can be formed by: tourist attractions, accessibility to the site, a tourist influx, public safety, tourist equipment, diversity of the tourist offer, urban planning and tourism regulations to achieve the performance of the Tourist Destination.

Financial Performance Factors and Technological Resources in The Strategic Management of Tourism Companies

“…Under this premise, tourist destinations are competitive when companies are capable of generating profitability above the industry average (Hernández et al, 2019). In addition, having objective and updated information allows the company to implement innovation in processes with continuous improvement in customer service (Sperotto & Tartaruga, 2022).…”

“…The tourism sector seeks efficient development considering a series of elements as a system, where supply and demand are related, in addition to the tourism plant and the superstructure (Hernández et al, 2019). For these reasons, responsible companies search for resources that have a certain potential, to later design and offer the product that meets the needs of the market (Borboa & Delhumeau, 2016).…”

La Visión Ecológica Empresarial en La Responsabilidad Social Y en La Mercadotecnia Sustentable Del Sector Turismo

“…En cuanto al desarrollo sostenible las medidas a considerar deben ser económicamente viables, socialmente equitativas y respetando el uso y aprovechamiento del medio ambiente, y es aquí donde se adopta el concepto del turismo sustentable, el cual es un modelo de desarrollo que se implementa para la mejora de la calidad de vida de la comunidad receptora y ofertando una experiencia al turismo de calidad (Hernández et al, 2019). Partiendo de que el turismo es una actividad promotora de la creación de empleos, derrama económica, desarrollo de las regiones, facilidad en el intercambios socio cultural; se debe de aportar conocimiento objetivo para la puesta en práctica de acciones para la sostenibilidad, y es cuando los prestadores de servicios turísticos se convierten en actores importantes y una visión ecológica empresarial es fundamental.…”