“…Other tourism research not based on expenditure segmentation shows the same main trip-related variables to be determinants of tourist expenditure: the size of the travel group (Mak et al, 1977;Seiler et al, 2002;Downward and Lumsdon, 2003), length of stay (Taylor et al, 1993;Seiler et al, 2002;Downward and Lumsdon, 2003;Jang et al, 2004a), repeat visitation (Jang et al, 2004a;Alegre and Juaneda, 2006;Alegre and Cladera, 2009), type of holiday package Pou, 2006, 2008), travel mode (Downward and Lumsdon, 2003;Fredman, 2008) and holiday activities (Bryant and Morrisson, 1980;Taylor et al, 1993;Nogawa et al, 1996;Leones et al, 1998;Jang et al, 2004c). To summarize, key factors that have been identified as affecting visitor expenditure include age, marital/family status, income, visitor origin, size of party, type of board, holiday activities and length of stay.…”