Analysing the Influence of Tourist Motivations on Tourist Expenditure at a Sun-And-Sand Destination

Abstract

The objective of mature tourist destinations should not be to increase the number of tourists but to increase tourism revenue. To achieve this goal, such destinations should aim to attract higher spending tourists. In this paper, expenditure-based tourist segments are analysed (high, high/medium, medium/low and low spenders). Tourist characteristics and trip-related variables are used to identify the determinants of tourist expenditures. In addition, tourist motivations in choosing the destination were selected as explanatory variables. The results show that, as well as tourist and trip-related characteristics, some tourist motivations are also useful in describing expenditure-based segments. Planning strategies must bear in mind that the effect of tourist motivations on tourist expenditure may differ according to the factors involved.

Micro-economic determinants of tourist expenditure: A quantile regression approach

“…It has been included in the great majority of empirical studies (Brida & Scuderi, 2013), which provide results consistent with a positive effect for a mediumehigh level of income, confirming the normal to luxury trait of the tourist good. Evidence of negative income effects are found (Alegre, Cladera, & Sard, 2011) in only a limited number of cases when low levels of earnings are considered. Empirical studies differ considerably with respect to the way income is measured, i.e., by means of a continuous metric or by dummy variables for some specified classes.…”

Economic effects of tourism and its influencing factors

“…Moreover, few studies not only measure spending at the destination itself but also in the country or region of origin (e.g. Alegre et al 2011). In these cases, only expenditure at the destinations or total spending has been considered.…”

Daily Expenses of Foreign Tourists, Length of Stay and Activities: Evidence from Spain

“…In a recent study Alegre et al (2011) analyse how tourist motivations influence tourists' expenditure. They show that of tourists visiting Mallorca those seeking a typical sun-and-sand destination are less likely to be heavy spenders, whereas those coming mainly for cultural reasons, or for fun and social life, or for other tourist facilities are more likely to be heavy spenders.…”