The tie that blinds? Developing and validating a scale to measure emotional attachment to a sport team

Dwyer, Brendan; Mudrick, Michael; Greenhalgh, Gregory P.; LeCrom, Carrie W.; Drayer, Joris

doi:10.1016/j.smr.2015.01.001

Cited by 23 publications

(20 citation statements)

References 66 publications

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“…Our findings indicated that meaning continued to be activated in the off-season and how personal experiences played a key role here. These results showed the importance of including the consumer in the decision-making process through a variety of actions that solicit investment (e.g., Dwyer, Mudrick, Greenhalgh, LeCrom, & Drayer, 2015). We extend this research by highlighting a range of activities which enabled fans to co-create and experience a sense of ownership from their team support (Yoshida et al, 2014).…”

Section: Discussionmentioning

confidence: 52%

Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption

Doyle

Filo

Lock

et al. 2016

Sport Management Review

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Sport spectating provides numerous benefits for sport organisations and individuals.In this paper we use a positive psychology approach to examine the individual-level benefits of sport consumption in order to investigate the activation of five domains of well-being: positive emotions, engagement, relationships, meaning, and accomplishment (PERMA).Using a two-study panel research design, we collected qualitative data from a sample of Australian Rules Football consumers. In the first study, we explored how the PERMA domains were activated during the season. Study two included a follow-up interview with eight initial respondents in the off-season. We found evidence of four PERMA domains that were activated in the sport spectator context by a variety of consumer experiences. The emergence of these domains in both studies suggests sport marketers would benefit from actions including: creating more social spaces within their stadiums, hosting regular offseason events, and creating social-media based competitions which promote fan engagement and interactions throughout the calendar year. EXPLORING PERMA IN SPECTATOR SPORT 3Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption Sport management researchers have traditionally focused on how to leverage the relationship between individuals and sport organisations to benefit sport leagues and teams.Such research contributes to understanding how sport organisations might best connect with customers to reap organisational benefits (Lock, Funk, Doyle, & McDonald, 2014). Whilst valuable, this perspective focuses largely on the perspective of sport organisations, which detracts attention from the individual-level benefits of spectating. Inoue, Berg, and Chelladurai (2015) illustrate this oversight, outlining a paucity of research attention dedicated to the relationship between sport consumption, and health and well-being. Furthermore, Inoue et al. (2015) note that only 9% of studies exploring this relationship are located in sport management journals, prompting a call for more research in this emerging area. Thus, in this paper we investigate the wider impacts of sport consumption and how specific domains of well-being are activated through sport spectating (Wann, 2006c).Research concerning the health and well-being benefits associated with sport has focused mainly on participation; rather than spectatorship. Existing spectator research, however, focuses on health and physical domains of well-being, devoting less attention to psychological states. A review of 135 relevant spectator manuscripts published between 1990 and 2014 demonstrated that health (47%) and physical well-being (24%) are well researched; however, domains of mental (20%) and social well-being (15%) receive much less attention (Inoue et al., 2015). Despite this weakness, researchers have established that sport spectating and psychological health are conceptually (Wann, 2006c) and empirically related (e.g., Branscombe & Wann, 1...

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Section: Discussionmentioning

confidence: 52%

Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption

Doyle

Filo

Lock

et al. 2016

Sport Management Review

View full text Add to dashboard Cite

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“…Emotional attachment is composed of two distinct forms of attachment. One, known as emotional attachment investment, is considered as the cognitive feelings put into the team and the other, known as emotional attachment dividend, is understood as the affective feelings derived from the team (Dwyer et al, 2015). Understanding the differences in emotional attachment, whether it is affective or cognitive, offers relevant information on the behavior of the fans as these emotions influence the mood of the people and predict their loyalty to a sporting institution (Fedorikhin et al, 2008).…”

Section: H1mentioning

confidence: 99%

“…In the sphere of football, like in other sports, there are strong emotional responses where the spectators create a link with the entity, receiving in return intangible elements in the form of emotions (Hay and McDonald, 2007). For this reason, to the extent that the fans and participants are linked, their levels of satisfaction increase, and their emotional attachment grows, positively influencing their levels of loyalty (Dwyer et al, 2015). This same thing could occur in the case of sportspeople linked to amateur institutions, as they also compete defending their specific club many times also as fans.…”

Section: H1mentioning

confidence: 99%

“…Scale of emotional attachment, adapted by the research team from Dwyer et al (2015), is composed of seven items grouped into two factors: emotional attachment investment (three items) and emotional attachment dividend (four items). Scores range from 1 to 5, with higher scores indicating a greater emotional attachment with the club.…”

Section: Instrumentmentioning

confidence: 99%

“…Among the organizational factors that influence the behavior and commitment of the people with an organization or team are found styles of transformational leadership and transactional leadership (Peng et al, 2020). Another organizational variable that is relevant for this case is the service quality, and among the emotional variables, there are affective commitment, emotional attachment investment, and emotional attachment dividend (Calabuig Moreno et al, 2008;Dwyer et al, 2015). For their impact in the sporting and social success of these entities, it is important to understand how these organizational and emotional variables influence credibility, identification, and loyalty, as well as their relative importance for this effect.…”

Section: Introductionmentioning

confidence: 99%

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The antecedents of voter loyalty and the mediation role of party attachment: A case study from Turkey

Topçuoğlu

Başkol

Argan

et al. 2023

Journal of Public Affairs

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The primary objective of the present study is to identify the antecedents of voter loyalty, with a particular focus on the mediating role of party attachment in the relationship between inner-self, social-self, trust, and loyalty. Using a convenience sampling method, the data for this study were gathered from a sample of 750 voters residing in a developing European country, Turkey. The collected data were analyzed using confirmatory factor analyses and structural equation modeling. The results of the study demonstrate that significant and positive relationships exist between the aforementioned antecedents (i.e., inner-self, social-self, trust, and party attachment) and voter loyalty. Additionally, the findings suggest that party attachment acts as a mediator between the antecedents and loyalty. Drawing on these results and the existing literature on voter behavior and practice, the authors discuss methodological, theoretical, and practical implications for inner-self, social-self, trust, and party attachment.

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The tie that blinds? Developing and validating a scale to measure emotional attachment to a sport team

Cited by 23 publications

References 66 publications

Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption

Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption

The Influence of Emotion in the Management of Amateur Football Organizations

The antecedents of voter loyalty and the mediation role of party attachment: A case study from Turkey

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