The Threat of Covid-19: The Survival of MSMEs during Indonesian Pandemic

Abstract

This research aims to explore the threats and strategies of MSMEs to survive during the pandemic. This research is a case study in MEMS actors, especially hospitality/lodging businesses in Riau and Yogyakarta. The results showed that MEMS actors who could survive during the pandemic were SMESs actors who were persistent in carrying out various strategies both internally and externally. Internal strategies or into the company are carried out by business actors, ranging from product improvements and modifications, service improvements, price strategies, promotional strategies to selfcontrol strategies so as not to stress living life during a pandemic sincerely and tawaqal to the creator of the universe. External strategies are carried out by seeking access to funding or financing from both the government and other private parties. Persistence and confidence of business actors can survive during the pandemic is a very important capital must be owned by MEMSs actors.