The Theory of Planned Behavior and Marketing Ethics Theory in Predicting Digital Piracy Intentions

Ahadiat, Ayi; Ribhan, Ribhan; Maydiantoro, Albet; Kesumah, Fajrin Satria Dwi

doi:10.37394/23207.2021.18.68

Cited by 4 publications

(4 citation statements)

References 96 publications

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“…As noted in recent research on digital piracy, this phenomenon has not been completely eradicated to date [2][3][4]. There are many attempts to explain digital piracy, but none of them directly refer to a model linking digital piracy to variables such as the orientation of one's behaviour over time, as well as values.…”

Section: Introductionmentioning

confidence: 99%

Digital Piracy among Young Adults: The Role of Values and Time Perspectives

Bayraktar¹,

Tomczyk

2021

Sustainability

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The aim of the research is to measure the extent of piracy among young adults and to relate this phenomenon to variables, such as values and time orientation. The research fits into the risk paradigm of cyber research. The research was carried out in Northern Cyprus, a country with a persistently high rate of digital piracy. The research involved 318 young adults (Mean Age: 20.9, SD: 2.47). The research process was conducted through the triangulation of three questionnaires: Piracy Risk Scale, Time Perspective Inventory, and the Values Scale. Based on the data collected, it was noted that piracy is not a rare phenomenon among young people (similar to other e-risks), and it is most common for files related to entertainment to be systematically downloaded. Digital piracy is linked to the level of digital competence, as well as hedonistic and fatalistic attitudes to time and values such as materialism and sense of honour. Despite technological developments maximising the legal circulation of cultural and other digital content, piracy has still not been completely eliminated.

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Section: Introductionmentioning

confidence: 99%

Digital Piracy among Young Adults: The Role of Values and Time Perspectives

Bayraktar¹,

Tomczyk

2021

Sustainability

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“…The concept of ethical marketing has evolved over time in response to changing societal values, legal regulations, and consumer expectations. Historically, marketing practices were often focused solely on maximizing profits and sales, leading to ethical dilemmas such as deceptive advertising, price gouging, and exploitation of vulnerable populations (Ahadiat et al 2021). However, as awareness of ethical issues in marketing has grown, there has been an increasing emphasis on responsible and transparent business practices that prioritize the well-being of stakeholders and society as a whole (Ferrell and Ferrell 2021;Kennedy and Smith 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings

Trkulja,

Primorac,

Bilić

2024

Administrative Sciences

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This paper delves into the concept of socially responsible marketing and its significance in fostering diversity, equity, and inclusion within organizational environments. It elucidates the connection between marketing and corporate social responsibility (CSR), showcasing methods of integrating social responsibility into marketing activities. Ethical principles inherent in socially responsible marketing are delineated, along with examples of CSR programs and projects within marketing initiatives. Furthermore, the paper explores the context and nature of diversity management policies and practices in organizations, highlighting the need for aligning marketing efforts with inclusive practices. It delves into the perception of various antecedents and consequences of diversity, equity, and inclusion at individual, group, and organizational levels, emphasizing the role of marketing in shaping perceptions and fostering inclusivity. Additionally, the paper addresses systemic, structural, organizational, institutional, cultural, and societal obstacles related to diversity, equity, and inclusion, underscoring the importance of socially responsible marketing in overcoming these challenges. It provides insights into how marketing initiatives can contribute to dismantling barriers and promoting diversity and inclusion within diverse organizational settings and workplaces. In conclusion, the paper underscores the pivotal role of socially responsible marketing in advancing diversity, equity, and inclusion agendas within organizational settings. It emphasizes the need for ethical and inclusive marketing practices and offers recommendations for incorporating social responsibility into marketing strategies to foster a more inclusive and equitable business environment.

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“…The TPB (Ajzen, 1991) can be considered an appropriate initial theoretical framework to guide ethical consumer studies as it has been widely and directly applied to investigate various issues in consumer ethics (Liu et al, 2020;Wang et al, 2022). For example, it was used to study consumer environmental behaviour (Djafarova and Foots, 2022) and software piracy (Ahadiat et al, 2021;Kuo and Hsu, 2001), and ethics in the medical profession (Zhong et al, 2022). Additionally, many studies have adopted TBP as an initial framework to investigate ethical consumer behaviour (Lee et al, 2018;Singh et al, 2021;Sun, 2020).…”

Section: Theory Of Planned Behaviour (Tpb)mentioning

confidence: 99%

“…, 2022). For example, it was used to study consumer environmental behaviour (Djafarova and Foots, 2022) and software piracy (Ahadiat et al. , 2021; Kuo and Hsu, 2001), and ethics in the medical profession (Zhong et al.…”

Section: Literature Reviewmentioning

confidence: 99%

Developing a framework for unethical consumer behaviour: a qualitative study in two countries

Al‐Msallam

Abdelhadi

2022

JCMARS

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PurposeThis paper examines factors that lead consumers to engage in unethical consumer behaviour (UECB) to develop a framework for understanding this phenomenon.Design/methodology/approachThe study data were collected using the qualitative approach by conducting personal interviews with 27 marketers in two Arab countries, Libya and Syria.FindingsThe findings indicate that previous models of UECB are applicable to Arab consumers. However, the effects of the examined factors on UECB adoption are influenced by the local environment. Also, the paper explored some newly factors that clearly affect UECB.Practical implicationsThis study provides a model of UECB for Arab consumers to help companies to understand Arab consumers’ behaviour. This model determines the influencing factors on this behaviour that companies can use to build their marketing strategies directed at the Libyan and Syrian markets during the reconstruction phase. Moreover, the research results help companies avoid and control UECB.Originality/valueAlmost all studies of UECB have been conducted in Western countries; the present study attempts to address this gap in the ethical decision-making literature, as well as marketing literature, and examine the UECB in Arab countries. Furthermore, previous studies of UECB mostly look at one typical form of UECB; this study provides a broader contribution to the literature on UECB by using a set of scenarios; shoplifting, software piracy and pilfering from hotel rooms.

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The Theory of Planned Behavior and Marketing Ethics Theory in Predicting Digital Piracy Intentions

Cited by 4 publications

References 96 publications

Digital Piracy among Young Adults: The Role of Values and Time Perspectives

Digital Piracy among Young Adults: The Role of Values and Time Perspectives

Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings

Developing a framework for unethical consumer behaviour: a qualitative study in two countries

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