Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings
Željka Marčinko Trkulja,
Dinko Primorac,
Irena Bilić
Abstract:This paper delves into the concept of socially responsible marketing and its significance in fostering diversity, equity, and inclusion within organizational environments. It elucidates the connection between marketing and corporate social responsibility (CSR), showcasing methods of integrating social responsibility into marketing activities. Ethical principles inherent in socially responsible marketing are delineated, along with examples of CSR programs and projects within marketing initiatives. Furthermore, … Show more
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