The Technology-Led Narrative Turn

Vázquez-Herrero, Jorge; García, Xosé López; Irigaray, Fernando

doi:10.1007/978-3-030-36315-4_3

Cited by 5 publications

(2 citation statements)

References 17 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Moreover, AR allows its users to intermingle with the real world in a novel style while using AR gadgets/apps. Shin and Biocca (2018) novel technology signify the extreme immersive appeal of any AR medium (Vázquez-Herrero, 2017;Vázquez-Herrero et al, 2020). Consequently, Bitrián et al (2021) people's immersion in the novel AR and innovative environmental affordance attitude focused on the new avatars, and roles, and developed unique filters as like real world (Moore et al, 2020).…”

Section: Technological Immersion Experiencementioning

confidence: 99%

Exploring the Impact of Augmented Reality on Customer Experiences and Attitudes: A Comparative Analysis with Websites

Qadri

Mir

Khan

2023

IJMRES

View full text Add to dashboard Cite

Augmented Reality is used by various customers’ concerned companies to augment their stimuli, shopping experiences, and customers’ purchasing behavior. Hence, AR driven enabling stimulates customer engagement and their shopping attitude by providing a vivid technology experience. Prior studies found that AR novelty, trust, and vividness influenced the customer usage attitude. There have extant literature presented in the context of AR applications, it is widely used through numerous gadgets but the author intends to explore holistic features that tend to grasp customers’ experiences and attitudes to find the variance between AR vs. Websites. AR potentially disrupted the real-world environment by providing hedonic visual benefits and eliminating the physical efforts that tend to stimulate customers who mesmerize with AR compared to a website. The author chose the Houzz AR app and its website to gather data and provide a better understanding of both scenarios. The author conducted two-field experiments to illustrate positive customer attitudes that satisfied their experience towards the AR app rather than the traditional website. AR app is vivid and novel to engage a customer and moderate their attitude towards the technology immersion. Finally, this study provides multiple implications such as unique visual illustrations, sensational features, and innovation resulting in satisfied customer experience, considering both features in real and virtual world environments.

show abstract

Section: Technological Immersion Experiencementioning

confidence: 99%

Exploring the Impact of Augmented Reality on Customer Experiences and Attitudes: A Comparative Analysis with Websites

Qadri

Mir

Khan

2023

IJMRES

View full text Add to dashboard Cite

show abstract

“…Journalism’s present and future is digital and online (Van der Haak et al, 2012). Nonetheless, journalism is also undergoing a process of adaptation and reinvention as part of a wider communicative metamorphosis (Vázquez-Herrero et al, 2020). As a result of the new environment and the hybridization of practices (Hamilton, 2016), many doubts and questions about the future of journalism arise due to the risks and opportunities involved (Franklin, 2016; Wahl-Jorgensen et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

Redefining journalism narratives, distribution strategies, and user involvement based on innovation in digital native media

et al. 2022

Self Cite

View full text Add to dashboard Cite

Digital journalism is seeking to redefine its role in the communicative ecosystem in the network society of the third decade of the 21st century. This has been made through innovation processes that entail renewed narratives and formats, greater user involvement, and advanced dissemination strategies. Thousands of digital native media, most of which have come to prominence in last ten years, have undertaken this process of adaptation and reinvention. It has happened during a period of intense media coverage and constant technological changes. Based on the most recent research in the journalistic field, and on an empirical study of the most innovative digital native media within reach from an international perspective (n = 26; 20 digital native media + 6 traditional newspapers), this text reflects on current trends and the likely consequences of the changes underway within journalism, the journalistic profession, and research in the journalistic field. The results are structured according to the three assessed areas: mobile narratives, diffusion strategies, and user involvement.

show abstract

Journalistic Storytelling for Complexity

Vázquez-Herrero

Haan

2022

Studies in Big Data

View full text Add to dashboard Cite

The Technology-Led Narrative Turn

Cited by 5 publications

References 17 publications

Exploring the Impact of Augmented Reality on Customer Experiences and Attitudes: A Comparative Analysis with Websites

Exploring the Impact of Augmented Reality on Customer Experiences and Attitudes: A Comparative Analysis with Websites

Redefining journalism narratives, distribution strategies, and user involvement based on innovation in digital native media

Journalistic Storytelling for Complexity

Contact Info

Product

Resources

About