The sustainable development of rural troupes under the rural vitalization strategy in China

Abstract

In line with the rural vitalization strategy of China, the performing organizations are getting increasingly more attention from the government to flourish the traditional culture in rural China. Rural troupes have emerged as a new strength to promote the cultural prosperity. The research team, under support of support of the Public Culture Service Department, State Ministry of Culture and Tour ism of the Republic of China, carried out surveys in three characteristic provinces including Hebei, Chonqing and Zhejiang. After analysing the questionnaires, the situation of rural troupes in these provinces is presented. The article discusses the problems and challenges these troupes encounter in their development and provides a model for continuous ambidexteous rural troupe development.

What Types of Chinese Rural Sports Attract Attention: Take the Village Basketball Association as an Example

“…Rural sports in China are usually centered in largely agricultural and rural areas [1] with the following characteristics: first, it is mainly composed of peasants who have, intergenerationally, lived in the villages, have settled down, and subscribe to a stable cultural structure [2] .Second, there exists a regional culture centered on the land, where villagers are familiar with each other and the population is relatively stable [3] .Third, massive sports activities are often organized to bring villagers together to rally for unity and pass down cultural memory, making the village both cohesive and centralized [4] .Currently, there remain inevitable difficulties in developing Chinese rural sports: first, because of urbanization and industrialization [5] ,many farmers have left the villages to participate in urban life, signaling a decline in sociocultural appreciation of rural land and the loss of future progenitors of the area's culture, therein making it difficult to carry out many rural sporting activities [6][7] .Second, whenever rural culture is mentioned, people often associate it with negative terms such as poverty, ignorance and underdevelopment. This greatly contrasts urban culture, which is often associated with terms such as wealthy, civilized, and advanced [8] .This perpetuates the cultural marginalization of rural sports and weakens the state of its overall discourse [9] .Lastly, the utilization of rural sports is seriously inadequate, the depth of excavation is insufficient, the propaganda method is rigid, and the effect of cultural dissemination is unsatisfactory [10][11] .Hence, some excellent rural sporting activities can only be confined to local dissemination. However, identifying what specific kind of cultural sporting content is used by the villages can attract public interest.…”

Analysis of the Influence of Back Home to Start Undertaking and Rural Revitalization Based on Artificial Intelligence

“…Under the background of rural revitalization strategy, rural laborer's back home to start undertaking injects new kinetic energy into rural economic development, which helps to improve rural industrial structure and promote urban-rural integration [5]. Many coastal enterprises in China began to develop inland, speeding up the pace of rural laborer's back home.…”