What Types of Chinese Rural Sports Attract Attention: Take the Village Basketball Association as an Example
Abstract:In August 2022, a video clip of the 'Beautiful Village Basketball Association' in Guizhou, China, known as the 'Village Basketball Association' (VBA), went viral on Tik Tok (Tik Tok, a social media platform for creative videos of music, is the largest knowledge communication platform in China.). Using this as an example, this study analyzes the reasons for the VBA's rapid popularity as a reflection of the new elements of rural sports communication. Results herein bridge current gaps of sports communication in… Show more
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