“…These archetypes are categorized in three clusters: (a) technological grouping that maximize material and energy efficiency, create value from waste, and substitute with renewables and natural processes; (b) social grouping that deliver functionality rather than ownership, adopt a stewardship role, and encourage sufficiency; (c) organizational grouping that repurpose for society/environment and develop scale-up solutions(Bocken et al, 2014). More recently,Ritala, Huotari, Bocken, Albareda, and Puumalainen (2018) propose an updated version of the sustainable BM archetypes, by adding the "inclusive value creation" archetype in the organizational group, to reflect the increasing success of inclusive, peer-to-peer and sharing BMs.Along these lines, Lüdeke-Freund, Carroux,Joyce, Massa, and Breuer (2018) provide a BMfS pattern taxonomy developed through literature review, Delphi survey, and physical card sorting, aiming at synthesizing and consolidating knowledge about existing BMfS patterns. In their taxonomy, Ludeke-Freund et al (2018) identified 45…”