The Susceptibility of Consumers to Unseen Group Influence

Friedman, Hershey H.; Fireworker, Robert B.

doi:10.1080/00224545.1977.9713254

Cited by 9 publications

(5 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Empirical studies of online shopping suggest that the provision of recommendations and consumer reviews increase the perceived usefulness of the website (Kumar and Benbasat 2006). These findings are consistent with marketing research indicating that consumers are influenced by other consumers in their decision making process, such as information seeking, alternative evaluation, and choice (Friedman and Fireworker 1977). Given the social nature of shopping and the features specific to social shopping websites, it is postulated that people who are more likely to compare and be influenced by others are more likely to find the social shopping sites useful (H3).…”

Section: Research Model and Hypothesessupporting

confidence: 77%

USER ACCEPTANCE OF SOCIAL SHOPPING SITES - Social Comparison and Trust

Shen

Eder

2011

Proceedings of the 13th International Conference on Enterprise Information Systems

View full text Add to dashboard Cite

This paper describes a study on user acceptance of an emerging e-commerce technology: social shopping websites. Leveraging the power of social networking technologies with online shopping, social shopping sites have emerged in recent years to address the fundamental nature of shopping as a social experience. Despite tremendous business interest and anticipated potential benefits, some central issues remain such as whether users will adopt such websites and the factors that affect the adoption. Incorporating social science theories, this study extends the Technology Acceptance Model (TAM) with social factors such as an online shopper's tendency to social comparison, and trust in information privacy and data security. Results provide significant support of the extended model. Directions for future research are discussed.

show abstract

Section: Research Model and Hypothesessupporting

confidence: 77%

USER ACCEPTANCE OF SOCIAL SHOPPING SITES - Social Comparison and Trust

Shen

Eder

2011

Proceedings of the 13th International Conference on Enterprise Information Systems

View full text Add to dashboard Cite

show abstract

“…Empirical studies of online shopping revealed that the provision of recommendations and consumer reviews increase the perceived usefulness of the website (Kumar & Benbasat, 2006). These findings are consistent with marketing research indicating that consumers are influenced by other consumers in their decision making process, such as information seeking, alternative evaluation, and choice (Duhan, Johnson, Wilcox, & Harrell, 1997;Friedman & Fireworker, 1977). In technology adoption, Song and Kim (Song & Kim, 2006) found that the users' tendency to compare their avatars with users' is an significant antecedent to users' adoption and use of an avatar-based virtual community system.…”

Section: Research Model and Hypothesessupporting

confidence: 73%

An Examination of Factors Associated with User Acceptance of Social Shopping Websites

Eder

Shen

2011

International Journal of Technology and Human Interaction

View full text Add to dashboard Cite

Social commerce is the latest development in e-commerce to combine the power of online social networking with shopping. While the adoption of information technology is well studied, new theoretical development is needed to account for the specific characteristics of social commerce applications and their interactions with the user. This study examines factors that are associated with user acceptance of social shopping websites, which are sites designed specifically to support social interactions while users shop. This paper augments the Technology Acceptance Model with constructs that enhance the specificity of the model to the social shopping application of social commerce, including social comparison, social engagement, enjoyment as well as perceived ease of use and perceived usefulness. The model was empirically tested, and the results provided strong support. Implications and directions for future research are also discussed.

show abstract

“…Although, as we shall see, the original ideas concerning these personality types have been modified with further research, the concept opened up new avenues of enquiry which, in conjunction with evidence coming from other areas, dramatically changed the medical profession's views of the relationship between mental states and physical health. Friedman and Rosenman (1974) observed that the people who seemed to be particularly susceptible to coronary heart disease also tended to have certain personality similarities. These, they argued, formed the Type A personality pattern, which consists of three major facets.…”

Section: Society Type a And B Persotujhuesmentioning

confidence: 99%

“…Circle the number which you feel most closely represents your own behaviour. The classic study of Type A and Type B personality was the 12-year longitudinal study of over 3500 healthy middle-aged men reported by Friedman and Rosenman in 1974. The researchers found that more than twice as many Type A people as Type B people developed coronary heart disease.…”

Section: Society Type a And B Persotujhuesmentioning

confidence: 99%

“…So if you believe that nine out of ten cat owners all go for the same cat food, you are more likely to buy it yourself, unless there is some good reason not to. Friedman and Fireworker (1977) asked 240 persons at several shopping centres to taste and evaluate a new wine. Before tasting the wine, each group of tasters was given one of five statements, e.g.…”

Section: Consumermentioning

confidence: 99%

See 1 more Smart Citation