An Examination of Factors Associated with User Acceptance of Social Shopping Websites

Eder, Lauren B.; Shen, Jia

doi:10.4018/jthi.2011010102

Cited by 56 publications

(39 citation statements)

References 37 publications

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“…SC is understood as the development of e-commerce activities and other transactions through environments based on social media and Web 2.0 technologies (Hajli, 2014;Liang and Turban, 2011). In these environments, consumers can interact in social purchase activities, such as product searches, information exchange, and collaborative decision-making (Shen and Eder, 2012). SC allows customers to express themselves and share their information with other customers Millennial Consumer Preferences in Social Commerce Web Design and companies (Shanmugam et al, 2016), not only focusing on making a purchase (Molinillo, Liébana-Cabanillas, and Anaya-Sánchez, 2018a), but also on socializing.…”

Section: Social Commercementioning

confidence: 99%

Millennial Consumer Preferences in Social Commerce Web Design

Anaya‐Sánchez¹,

Castro-Bonaño²,

González-Badía³

2020

RBGN

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Purpose-Considering the context in which social commerce has changed the way consumers search for information and share experiences, the objective of this study is to understand how three factors of web design (usability, functionality, and sociability) influence consumers' cognitive and affective assessments and affect their intention to buy. Design/methodology/approach-Using the PLS technique on a sample of 230 millennials who are regular social commerce users, this study is adapted to the social context of the existing literature on website quality, as well as theories of social learning and consumer intention to buy. Findings-We used the results to compare the study's 9 hypotheses, thereby linking variables of web design and socialization in e-commerce environments with components of social learning theory. Originality/value-This article expands the understanding of the influence of design in social network website environments on consumer assessments and, consequently, their intention to buy, highlighting the importance of design for affective assessments. It also provides relevant information to professionals on how to design their websites to improve consumer purchase attitudes and behaviors, allowing them to focus on how to improve the user experience through web design within the context of continuously changing devices and consumer preferences.

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Section: Social Commercementioning

confidence: 99%

Millennial Consumer Preferences in Social Commerce Web Design

Anaya‐Sánchez¹,

Castro-Bonaño²,

González-Badía³

2020

RBGN

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“…소셜커머스는 소셜네트워크가 상품의 구매에 영향을 미치는 e-커머스 혹은 소셜미디어를 활용하는 e-커머스 이며 (Lee, 2012), 상품과 서비스의 온라인 구매를 도와 주기 위해 사회적 상호작용을 지원하는 온라인 매체를 이용하는 새로운 형태의 전자상거래이다 (Shen & Eder, 2011). 또한 Lee and Yoon(as cited in Woo & Hwang, 2013)에 따르면 소셜미디어의 소셜(Social)과 상거래를 뜻하는 커머스(Commerce)와의 합성어로 소셜미디어를 이용하는 상거래를 말한다.…”

Section: 소셜커머스(Social Commerce)unclassified

The Effect of Shopping Value on Fashion Shopping Satisfaction and Future Behavioral Intention in Fashion Social Commerce

Yang¹,

Choi

2014

Journal of the Korean Society of Clothing and Textiles

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This study investigated the effect of consumers' shopping value in social commerce on consumers' fashion shopping satisfaction and future behavioral intention. Respondents were limited to consumers aged 20 to 39 who had recently purchased fashion products through social commerce over the last month. The final analysis used 318 samples. Descriptive statistics, Cronbach's alpha, confirmatory factor analysis, and structural equation model were conducted. The results are as follows. First, hedonic and utilitarian shopping value significantly influenced consumers' fashion shopping satisfaction in social commerce. Hedonic shopping value was more strongly related to fashion shopping satisfaction. Second, fashion shopping satisfaction in social commerce had an effect on behavioral intention and SNS word-of-mouth. Behavioral intention consisted of repurchase intention and recommend intention. SNS word-of-mouth intention represented word-ofmouth intention using SNS such as Facebook and Twitter. When consumers were satisfied with their shopping experience, they were willing to have re-patronage intentions and SNS word-of-mouth intention. The results suggested that social commerce should try to raise consumers' fashion shopping satisfaction in social commerce and offer a pleasant experience. Also, social commerce should try to be connected to SNS such as Facebook and Twitter to increase word-of-mouth intention.

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“…'Fun' or 'enjoyment' may be added as a factor that contributes directly to attitude and/or behavioural intentions (e.g. Koufaris, 2002;Lee & Chang, 2011;Lu, Deng, & Wang, 2010;Shen & Eder, 2011;Wen, Prybutok, & Xu, 2011), in an equivalent position to PU in TAM (e.g. Gu, Fan, Suh, & Lee, 2010;Kim & Forsythe, 2008;C.…”

Section: The Technology Acceptance Model (Tam)mentioning

confidence: 99%

“…Gu et al, 2010;Koufaris, 2002;C. Liu & Forsythe, 2010;Lu et al, 2010;Shen & Eder, 2011;Wakefield et al, 2011;Wen et al, 2011), though others do retain it (e.g. Ha & Stoel, 2009;Kim & Forsythe, 2008;Lee & Chang, 2011;Y.…”

Section: The Technology Acceptance Model (Tam)mentioning

confidence: 99%

The impact of complexity and perceived difficulty on consumer revisit intentions

Reynolds

Maya

2013

Journal of Marketing Management

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Many consumer tasks that are facilitated by technology are inherently complex. More complex tasks are generally perceived by consumers as more difficult. Complexity and perceived difficulty can impact on the consumer's intention to revisit a website. This paper uses the Technology Acceptance Model (TAM) to compare directly the impact of both task complexity and perceived task difficulty on consumers' revisit intentions. Data collected from 298 European consumers were analysed using structural equation modelling to address these objectives. The findings show that both complexity and perceived difficulty impact on consumers' revisit intentions. Consequently, website designers and marketing managers need to evaluate both when considering consumers' online interactions with their organisation.

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An Examination of Factors Associated with User Acceptance of Social Shopping Websites

Cited by 56 publications

References 37 publications

Millennial Consumer Preferences in Social Commerce Web Design

Millennial Consumer Preferences in Social Commerce Web Design

The Effect of Shopping Value on Fashion Shopping Satisfaction and Future Behavioral Intention in Fashion Social Commerce

The impact of complexity and perceived difficulty on consumer revisit intentions

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