The Structures of Visual Components on a Print Advertisement: A Case on Multimodal Analysis

Herman, Herman; Sulistyani, Sulistyani; Ngongo, Magdalena; Fatmawati, Endang; Saputra, Nanda

doi:10.11114/smc.v10i2.5717

Cited by 14 publications

(10 citation statements)

References 1 publication

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“…Halliday and Hasan (1976) emphasizes that discourse analysis focuses on how speakers combine sentences to form larger units of speech. Herman et al (2022) further describe discourse analysis as a multidisciplinary field that incorporates theories and analytical methods such as linguistics, sociology, philosophy and psychology. Importantly, discourse analysis has provided frameworks and approaches to address issues in various fields including education, cultural studies and communication.…”

Section: Discourse Analysismentioning

confidence: 99%

Discourse analysis: A reference approach to investigating a good speech script

Herman,

Saputra,

Sitanggang

et al. 2024

5019

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The purpose of this study was to investigate a good speech script by examining the types and functions of references in Joe Biden’s victory speech using Hasan and Halliday’s theory. The use of references is crucial for avoiding misunderstandings and effectively conveying information from sentences. This study used content analysis as a descriptive-qualitative method. The data used in this study consisted of Joe Biden’s speech script as president of the United States of America. According to Halliday and Hasan’s theory, there are three types of references: personal, demonstrative and comparative. Anaphora and cataphora are the two types of reference functions. The researchers followed Creswell’s concept in collecting and analyzing the data. Identification of the references used in Joe Biden's victory speech, classification of the references' types, data analysis (marking each reference that appears in the video), classification of terms that contain reference words in the video, assignment of codes to each reference category (personal, demonstrative and reference) and finally an explanation of the purposes of the references used in Joe Biden's victory speech were all aspects of the process. The results revealed that the speech script contained 395 instances of references including 236 instances (60%) of personal pronouns, 152 instances (38.5%) of demonstrative references, 7 instances (1.5%) of comparative references and 198 instances of reference functions with 128 instances (64.5%) being anaphora and 70 instances (35.5%) being cataphora. It is intended that this research will serve as a guide for others to use while speaking in order to reduce misunderstandings and improve the effectiveness of information.

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Section: Discourse Analysismentioning

confidence: 99%

Discourse analysis: A reference approach to investigating a good speech script

Herman,

Saputra,

Sitanggang

et al. 2024

5019

View full text Add to dashboard Cite

show abstract

“…The combination of image, video, audio, and others that supported the advertisement help the intended meaning be communicated to the consumer. People have different experiences while accepting or conveying the sense (Herman et al, 2022;Windels, 2016). Therefore, the analysis of a product is needed.…”

Section: Introductionmentioning

confidence: 99%

The Multimodal Discourse Analysis on “Teh Pucuk Harum” Advertisement Video

Made Prananda Aditya Salain

2024

JPBI

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In the world of digital technology, digital advertisement is a process of introducing and persuading the consumer to buy the product. The advertiser also needs to consider the culture, situation, interaction, and population in which the advertisement is addressed. This study aimed to analyze the interpersonal meaning of the “Teh Pucuk Harum” advertisement video. The research is conducted qualitatively. The current research discusses interpersonal meaning using multimodal discourse analysis. Therefore, the analysis will be done on the video, image, speech, and video length. The research implemented the analytical-qualitative procedures. In order to explore the meaning conveyed by the video in terms of the speech and music, image, and duration. “Teh Pucuk Harum” was chosen as the research object because the drink is popular with Indonesian people and the main ingredients as the commodity in Indonesia. Tea is also well-known as a beneficial plant. Thus, the research found the interpersonal meaning conveyed through the video's speech, music, image, and duration. Combining those components attracts the audience’s attention to buy the product.

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“…Furthermore, junior high students can assemble expertise independently thru multimodal studying (Harrison, 2017). Multimodal-primarily based totally studying now no longer best gives high-quality outcomes for receptive language talents however additionally contributes to growing efficient language talents (Don, 2021;Herman et al, 2022;Martens et al, 2012;Silalahi et al, 2021). Multimodal studying in a hit talking studying proves that intonation, movement, head moves, (as a part of multimodality communique) and phrases have interaction to create a persuasive product presentation.…”

Section: Introductionmentioning

confidence: 99%

Multimodal-Based Learning Improves Students' Reading Ability in Perspective of Systemic Functional Linguistics

et al. 2023

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This study was encouraged by taking advantage of the low analytical literacy abilities of students in junior high schools. This research aims to analyze Multimodal-Based Learning in Improving Students' Reading Ability from a Systemic Functional Linguistic Perspective. This research was conducted using quantitative research, incredibly descriptive, and experimental research. Data is collected through comment sheets and ratings. The respondents in this study were 210 students and nine teachers in seven classes. The tools used to obtain learning statistics are (1) an assessment to measure the competence of junior high school students and (2) note sheets to obtain statistics on the results of looking at the learning system. The statistics have been processed using descriptive statistical judgments and inferential facts. Based on the research results, the analytical learning system in the classroom still does not meet the actual learning requirements. The second result is that the multimodality method has proven effective in analyzing the literacy talents of junior high school students from various backgrounds. Based on this, the multimodality learning method can be used to improve the analytical literacy talents of junior high school students in classes with various backgrounds.

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The Structures of Visual Components on a Print Advertisement: A Case on Multimodal Analysis

Cited by 14 publications

References 1 publication

Discourse analysis: A reference approach to investigating a good speech script

Discourse analysis: A reference approach to investigating a good speech script

The Multimodal Discourse Analysis on “Teh Pucuk Harum” Advertisement Video

Multimodal-Based Learning Improves Students' Reading Ability in Perspective of Systemic Functional Linguistics

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