Abstract. The paper suggests design principles of pavement cement concrete, which covers optimization of compositions and structures at the stage of mixture components selection due to the use of plasticizing agents and air-retaining substances that increase the viability of a concrete mixture. It also demonstrates advisability of using plasticizing agents together with air-retaining substances when developing pavement concrete compositions, which provides for the improvement of physical and mechanical properties of concrete and the reduction of cement binding agent consumption thus preserving strength indicators. The paper shows dependences of the main physical-mechanical parameters of concrete on cement consumption, a type and amount of additives.