The Strategy of Salt Business Development: A Case Study in Sumenep, Indonesia

Abstract

Sumenep is one of the salt producers in Indonesia. The problem experienced by farmers is the production of salt using evaporation by solar energy that depends on the weather and the low price, caused by worse business management. Salt is a potential commodity, because its market is still wide open. This research aims to develop the salt production method and development strategy of salt business in Sumenep Regency by using SWOT analysis. The result of the analysis concludes that the priority of salt development business strategy in Sumenep Regency are: i) Geoisolator technology application strategy to produce good quality of salt; ii) cooperation strategy in group mechanism to build power and increasing the bargaining value of the farmers; iii) capital strengthening strategy through partner cooperatives; iv) broader marketing management management strategies to industrial salt user sectors.

The Sustainability of Saltworks Integration in Pati Regency, Central Java

“…Furthermore, increasing sustainability with the capacity of human resources and services of financial institutions can be performed to compete at the local and the regional levels of salt industries. (Diananing et al, 2021). The existence of a salt cooperative is an important indicator in the sustainability of saltworks integration.…”