The strategic fit between innovation strategies and business environment in delivering business performance

Prajogo, Daniel Indarto

doi:10.1016/j.ijpe.2015.07.037

Cited by 346 publications

(325 citation statements)

References 109 publications

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“…Several researchers found that competition context related to brand management and specified that role of competition context influenced strategic corporate brand management and corporate performance. (Pelham, 1999;Benito, Rocha & Queiruga, 2010;Ahmed, 2012;Bastien & Mudhlish, 2015, Prajogo, 2016. It showed that competition context which was outside organization factor had a role to the specification and design of strategic corporate brand management.…”

Section: Competitive Environmentmentioning

confidence: 99%

How contribute strategic corporate brand management model? : Thai SMEs context

Kamkankaew

Thanitbenjasith

Sribenjachote

2017

GJBEM

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Strategic corporate brand management (SCBM) and corporate performance are especially meaningful to become a new support management concept for SMEs today. However, SMEs less is served to how SCBM conceptualizing brought in order that it may produce the high effectiveness CP and their conceptualizing has not been still investigated appropriately, especially the SMEs of Thailand context. This paper seeks to develop a conceptual model for SCBM towards on SMEs corporate performance in Thailand. Drawing on reconsidering and analyzing the theoretical and empirical research are addressed the model. Based on the result provide that SCBM concentrating on the SMEs corporate performance pointedly the effect of distinctiveness, closely with firm characteristics, entrepreneurship, corporate brand element and competitive environment. The developed model devoted to great recognize the role of SCBM and how to enlarge the assistance of Thai SMEs corporate performance. Moreover, this paper increases to the previous research in which the attachment between other factors with SCBM was synthesized. The model advances to SCBM study by essence one of the SMEs development notions. In sum, it is recommended that Thai SMEs' entrepreneur should be accentuating more for their firm characteristics, entrepreneurship, corporate brand element, competitive environment and strategic corporate brand management. Furthermore, it should be address an evidence empirical study for a major gap in the area of SCBM.

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Section: Competitive Environmentmentioning

confidence: 99%

How contribute strategic corporate brand management model? : Thai SMEs context

Kamkankaew

Thanitbenjasith

Sribenjachote

2017

GJBEM

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“…In his study, Prajogo (2016) research the effects of different business environment on various types of innovations that leads the business performance. Two role business environment; dynamic business environment, and competitive business environment are taken under consideration.…”

Section: Brief Review On Strategic Enterprise Management and Businessmentioning

confidence: 99%

Strategic Enterprise Management for Innovative Companies: The Last Decade of the Balanced Scorecard

Sen

Bingol

Vayvay

2017

International Journal of Asian Social Science

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“…Daniel 2016 [41], Prajogo (2016) [42] Product Innovation The introduction of a product or service that is innovative or considerably enhanced with respect to its uniqueness or future uses. Amir et al2014 [30], Amir et al 2015 [34], David et al 2015 [35], Bulent et al 2007 [36], Martie & Denny 2011 [43].…”

Section: Daniel 2016 [41]mentioning

confidence: 99%

Introducing Time based Competitive Advantage in IT Sector with Simulation

Maryam¹,

Naseem²,

Haseeb³

et al. 2017

ijacsa

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Abstract-Incompletion of projects in time leads to project failure which is the major dilemma of the software industry. Different strategies are used to gain a competitive advantage over competitors in business. In software perspective, time is an incredibly critical factor, software products should be delivered in time to gain competitive advantage. However, at a halt, there is no such strategy that covers time perspective. In this paper, a time-based strategy for software products is introduced. More specifically, the importance of time-based strategy by analyzing its associated factors is highlighted using simulations.

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The strategic fit between innovation strategies and business environment in delivering business performance

Cited by 346 publications

References 109 publications

How contribute strategic corporate brand management model? : Thai SMEs context

How contribute strategic corporate brand management model? : Thai SMEs context

Strategic Enterprise Management for Innovative Companies: The Last Decade of the Balanced Scorecard

Introducing Time based Competitive Advantage in IT Sector with Simulation

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