The strategic challenge of electronic commerce

Abstract

Based on the results of an ongoing study into the impact of e-commerce on UK business. The authors have provided input from both academic and commercial viewpoints. The intention is to monitor the changing landscape of the commercial world over a period of time and this study provides grounding to this process, drawing some important conclusions that will have an effect across a large section of UK business. The paper charts the advent of the e-commerce revolution and how business is adapting to this new paradigm. Examples include the Co-operative Bank, Waterstones and RS Components. Legal aspects of the Internet and commerce on it are also interpreted with ramifications for organisations that are protecting their data as well as positioning themselves to exploit the commercial opportunities that the Internet offers.

Proactive or reactive marketing? The influence of the Internet on direct marketing, Paper 3

“…Finally, there will be a lowering of supply and logistics costs by curbing time and effort in these operations. 12 There may, however, be a disadvantage in being the first mover in the use of e-commerce because of the high costs of establishing capital and human resources. In other words, Internet technologies have high learning costs.…”

E-Commerce Products and Services in the Banking Industry: The Adoption and Usage in Commercial Banks in Kenya

“…These include: Efficiency which is the ability of the business process to produce the same level of output using reduce resource output or to produce more output using the same level of input (Fraser et al 2000;Lee 2001). Increased automation of processes where most of the operational activities which were done by people are carried out by machines without physical presence of people (Fraser et al 2000).…”

“…This is for example customers who wish to carry out transaction at night are taken care of by the use of ATMs. This process leads to transformation of traditional market chain (Fraser et al 2000).…”

“…By the use of internet and electronic fund transfer, banks are able to serve customers who are in places where they don't have branches (Fraser et al 2000;Rahul, Biju and Abraham2001;Turban, et al, 2000).…”

“…These processes of order fulfillment and delivery are the heart of every business as they are the means by which an organization satisfies its customers. An organization can be considered to have e-operations if it uses information technologies (ICT) in the management of its order fulfillment and delivery processes (Fraser and McDonald 2000).…”