The status quo of the visual turn in public relations practice

Wiesenberg, Markus; Verčič, Dejan

doi:10.1515/commun-2019-0111

Cited by 8 publications

(2 citation statements)

References 38 publications

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“…In addition, visuals can be used for various strategic purposes, such as stimulating culture and public relations. Visual elements are becoming a predominant part of individuals' daily lives through the internet and media access via smartphones and other wearable technologies (Wiesenberg & Verčič, 2021).…”

Section: International Journal Of Asian Social Sciencementioning

confidence: 99%

The effect of visual communication in creating public awareness of sustainable living: A case study in Malaysia

Bakar

Pahroraji

Tan

et al. 2023

5007

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This study explores the effect of visual communication amongst the public in Malaysia towards integrating sustainable living. It is suggested that a proper communication strategy needs to be executed toward public awareness of sustainability. With the current pollution, unmanageable waste, and degradation issues, it is essential to evaluate further and strategise the most efficient way to impact individual perception in integrating sustainable living as part of their lifestyle. Visual communication is considered a powerful tool to distribute information, which needs further evaluation and development to comprehend sustainable living adaptation successfully. This study applied explanatory research by providing quantitative data emphasising the PLS-SEM algorithm to evaluate types of visual communication impact on public attitudes and beliefs. A total of 213 respondents around Malaysia took part in this study, and 188 data were accepted for analysis. The analysis executed bootstrapping methods to allocate the suitable variables that interact with the publics’ intentions. The study found an empirical difference between perceptual and sensual visual communication toward public attitudes and ethical beliefs in integrating sustainable living. This study further discussed the impact of visual communication, the identification of limitations in the analysis, and suggestions for future research in sustainable communication.

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Section: International Journal Of Asian Social Sciencementioning

confidence: 99%

The effect of visual communication in creating public awareness of sustainable living: A case study in Malaysia

Bakar

Pahroraji

Tan

et al. 2023

5007

View full text Add to dashboard Cite

show abstract

“…CSR contents are increasingly visual, as visuals are superior to text in grabbing attention (Powell et al, 2015), and this is exemplified by the increasing use of infographics and data visualization elements in sustainability reporting. The emergence of visuals is not limited to corporate reporting but reflects a broader shift in strategic communication (Wiesenberg and Ver ci c, 2021), particularly in conveying complex environmental information (Li et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

Sustainability data distortions: the use of visual impression management techniques in corporate sustainability reporting

Šimunović,

Murtarelli,

Romenti

2024

JCOM

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PurposeThe purpose of this study is to conduct a comprehensive investigation into the utilization of visual impression management techniques within sustainability reporting. Specifically, the study aims to determine whether Italian companies employ impression management tactics in the presentation of graphs within their sustainability reports and, thus, problematize visual data communication in corporate social responsibility (CSR).Design/methodology/approachThe research adopts a multimodal content analysis of the 58 sustainability reports from Italian listed companies that are GRI-compliant. The analysis focused on three types of graphs: pie charts, line graphs and bar graphs. In total, 860 graphs have been examined.FindingsThe study found evidence of graphical distortion techniques being employed by companies in their sustainability reports to create a favorable impression. Specifically, graph distortions are found in column graphs and not in line or pie charts. In particular, selectivity, presentation enhancement and measurement distortion techniques seem to be extensively used when adopting column graphs in sustainability communication. Moreover, social sustainability–related topics tend to be more represented of other area of CSR reporting. This suggests that companies, whether consciously or unconsciously, engage in impression management techniques when using graphs in their sustainability reports.Social implicationsThe study findings suggest that more consciousness is needed for companies when engaging in the construction and selection of graphs in their sustainability reports and that decision-makers should develop a clear guide for ethical visual communication.Originality/valueThe paper systematically analyzes visual impression management techniques in communicating sustainability data and, in particular, advances literature on graphical distortion. The value lies in empirical evidence of distortion adoption in GRI-compliant reports as well as problematizing visual data communication as a fundamental challenge for sustainability communication management.

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Paradox of the Image in Digital Communications

Volkova

Topchiy

2022

Lecture Notes in Networks and Systems

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The status quo of the visual turn in public relations practice

Cited by 8 publications

References 38 publications

The effect of visual communication in creating public awareness of sustainable living: A case study in Malaysia

The effect of visual communication in creating public awareness of sustainable living: A case study in Malaysia

Sustainability data distortions: the use of visual impression management techniques in corporate sustainability reporting

Paradox of the Image in Digital Communications

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