Oceanic observation design is of considerable significance and has made remarkable progress during the past several decades. This study addresses the critical role of numerical modeling in oceanic observation design. Following a brief introduction of the characteristics of existing oceanic observation design studies, we present the advantages of the model-based observation design strategy and further review its decisive contribution. To demonstrate the effectiveness of this strategy, the targeted observation applications using the conditional nonlinear optimal perturbation (CNOP) approach for improving the Kuroshio predictions are introduced. Finally, the authors present their consideration for correcting model errors by targeted observations of sensitive model parameters and mitigating the model-dependency problem by utilizing multiple modeling systems. Suggestions on using observing system simulation experiments to validate the designed observations and extending the model-based observation design strategy into observing oceanic climatological mean states are also discussed.