The Social Media Usage and its Impact on the Innovative Behavior: The Mediator Role of Information Technology: A Field Study in the Information and Communication Technology Organizations in Jordan

Abstract

This study aimed to shed the light on the role of Social Media usage in the innovative behavior through the recent information technology (IT) in the organizations specialized in the information and communication technology (ICT) field. The study population consisted of the ICT organizations operating in Jordan as affiliated with the Information and Communication Technology Association (INTAJ) amounting to 161 organization. The analysis unit consisted of the managers in the top and middle level. The study relied on the simple random sample; and it reached a number of conclusions the most important of which is that the perceptions by respondents of the independent variable Social Media Usage were medium; and the same applies to all its dimensions. 
 
 The dependent variable Innovative Behavior was also medium, as well as all its dimensions. As for the mediator variable IT, the respondents' perceptions were high, along with all its dimensions. The study indicated that there is a statistically significant impact for the Social Media usage with its component on the innovative behavior. Also, it was found that a statistically significant impact for the Social Media usage with its component on the innovative behavior through the IT in the organizations operating in the ICT field in Jordan. These conclusions indicated that there is an opportunity for the ICT organizations to promote its innovative behavior through the Social Media usage. Based on the reached conclusions, the study concluded a set of recommendations the most important of which is that the awareness should be increased with respect to the capacities that are available due to the use of the Social Media as well as the advantages that can be utilized by the ICT organizations in Jordan through this use; the organization should well utilize the Social Media usage especially the Groups and Sharing by taking the necessary decision that lead to the activation of the Social Media role in the various phases of the innovative behavior; and the need for the organizations to direct the use of Social Media through the dissemination of a culture of innovation based on the use of Social Media.

Factors Influencing the Usage of Instagram for Business and its Effect on Financial Performance and Non-Financial Performance

“…Examples of these behaviors include exploring the new emerging technology, new means of achieving goals, new methods of work (Huang, Yuan, & Li, 2019). Previous studies have investigated the positive influence of innovative behavior on work agility (Bala, Massey, & Seol, 2019) social media usage (Mansour & Al-Najjar, 2018), and transformational leadership (Shunlong & Weiming, 2012). The following hypothesis is developed based on the above explanation.…”

The Impact of Social Media Ambidexterity on Innovative Work Behaviors among White Collar Zoomers: Knowledge Sharing as a Mediator

“…Social media is a forum for exchanging ideas, experiences, and information to make better and more educated judgments. Users can develop networks and groups in this fashion, ultimately reaching a broader audience [19]. Many forms of social media are widely available.…”

Fostering Innovative Behaviour Among Millennial Workers

“…The term "social media" refers to several forms of online social networking and communication. Evans (Mansour & Al-Najjar, 2018) stated that social media is a venue for exchanging ideas, experiences, and information to make better and more informed decisions. In this way, users are able to build networks and communities and ultimately reach a larger audience ( (Mansour & Al-Najjar, 2018)).…”

“…Evans (Mansour & Al-Najjar, 2018) stated that social media is a venue for exchanging ideas, experiences, and information to make better and more informed decisions. In this way, users are able to build networks and communities and ultimately reach a larger audience ( (Mansour & Al-Najjar, 2018)). Different forms of social media are readily accessible.…”

“…Strategic objectives and competitive advantages may be achieved using some of these tools. As a result, it helps them connect with their consumers, improve their products, and generate new ideas (Bala et al, 2019;Mansour & Al-Najjar, 2018).…”