Factors Influencing the Usage of Instagram for Business and its Effect on Financial Performance and Non-Financial Performance

Akbar, Altaf

doi:10.54433/jdiis.2021100004

Cited by 10 publications

(19 citation statements)

References 58 publications

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“…The literature review about s-commerce adoption by Salvatori and Marcantoni (2015) shows that businesses implement SMT mostly through enhanced internal and external communication; potential marketing and selling opportunities; strong consumer influence by known people; more trust, social presence, and intention to purchase; economic growth of the existing s-commerce; a decrease of initial fixed costs; easy product updates through social media; better prediction of market trends; improved accessibility of the network shops; and more accuracy of the referral system. Akbar (2021) finds that competency, cost-effectiveness, innovative behavior, and interactivity positively influence Instagram adoption by small to medium-sized enterprises.…”

Section: Organizational Contextmentioning

confidence: 96%

“…This is obvious as participants are young entrepreneurs who lack business skills and competencies to manage their microbusinesses (such as management and marketing). Akbar (2021) has found that competency positively influences Instagram adoption in small to medium-sized enterprises. Furthermore, Mack, Marie-Pierre, and Redican (2017) found that businesses struggle to derive value from Facebook for s-commerce purposes as they experience difficulties converting online interactions (likes and comments) into sales and effectively using SMT to increase brand awareness and profits.…”

Section: Identification Of Factors That Drive S-commerce Success For ...mentioning

confidence: 99%

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Factors Affecting the Success of Social Commerce in Kuwaiti Microbusinesses

Al-Qirim

Rouibah

Abbas

et al. 2022

Journal of Global Information Management

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Many studies have focused on the adoption of social commerce (s-commerce) by customers but not by businesses or by microbusinesses. Further, they have investigated this adoption from a researcher's perspective while using quantitative approaches. To fill this gap, the study sheds light on the success of Instagram for microbusinesses (IMB) in an Arab country and highlights the need for more investigation in order to understand this complex phenomenon. In this study, the authors use a qualitative approach to 27 microbusiness cases that adopted Instagram for s-commerce. They use technological innovation theories to successfully identify and classify the drivers and inhibitors of success under different contexts. Hence, they find that the success of IMB in Kuwait is contingent on addressing different technological, organizational, and environmental challenges. Further, they find that Instagram initiatives are still evolving and still need assistance from different stakeholders to overcome several hurdles. This study provides different recommendations that advance the theory and practice.

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Section: Organizational Contextmentioning

confidence: 96%

Section: Identification Of Factors That Drive S-commerce Success For ...mentioning

confidence: 99%

Factors Affecting the Success of Social Commerce in Kuwaiti Microbusinesses

Al-Qirim

Rouibah

Abbas

et al. 2022

Journal of Global Information Management

View full text Add to dashboard Cite

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“…AVE should be more than 0.50 for each item in the construct. It environmental management system with a value of less than 0.50 should be deleted to improve data quality (Hair et al, 2014;Akbar, 2021). An extracted value of 0.50 means that the construct explains half of the variance for the indicators, thus achieving convergence (Hair et al, 2013(Hair et al, , 2017.…”

Section: Analysis Construct Reliability and Validitymentioning

confidence: 99%

The Impact of Cost Accounting on the Adoption of Environmental Management Systems in the Tourism Industry

Awalludin,

Aripin

2024

Intl. J. Rel.

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Environmental issues often receive attention in Malaysia in parallel with the rapid development of the tourism industry which has contributed to environmental pollution. In connection with that, various efforts have been made to prevent and reduce the effects of pollution on the environment, including the Environmental Management System (EMS). By implementing an Environmental Management System (EMS), the effects of unwanted pollution on the environment will be reduced. The purpose of this study is to expand the understanding of how cost accounting factors affect the application of EMS among hotels in Malaysia. The sample of this study is based on a questionnaire collected from 56 4 and 5 star hotels in the Central Region of Malaysia including Selangor, Kuala Lumpur and Putrajaya. This study uses Semi-Structured Least Squares Equation Modeling and Institutional Theory as supporting theory. The study found that cost savings do affect the use of EMS among hotels in Malaysia. Further analysis shows that different hotel sizes do not affect the adoption of EMS. This study expands knowledge on how cost accounting simultaneously influence the adoption of EMS in a tourism industry in Malaysia. Next, this study also provides new evidence that the size of the hotel does not influence the effect of cost accounting factors on the implementation of EMS.

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“…The photo-sharing and videosharing features on Instagram are designed to make interactions between business owners and consumers easier, more convenient, and more interesting (Soelaiman & Utami, 2021). As a marketing communication tool, Instagram is becoming an effective and low-cost social media trend for SMEs (Akbar, 2020).…”

Section: Introductionmentioning

confidence: 99%

“…The intensity of the use of social media applications is related to a business's financial or non-financial performance (Akbar, 2020). Improved performance through social media use can reduce transaction and coordination costs, resulting in closer relationships with customers and business partners.…”

Section: Introductionmentioning

confidence: 99%

Instagram vs TikTok: Which Platform is More Effective for Enhancing SMEs Performance?

Soelaiman,

Herwindiati,

Payangan

2023

J. Komun.

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Digital transformation makes social media one of the infrastructures that introduces effective performance changes for MSMEs. Referring to the concept of the research model built based on the Technology Organization Environment (TOE) theory, tThere are three basic factors that need to be considered by MSMEs in adopting social media, namely compatibility, cost-effectiveness and interactivity. This study aims to compare the effects of compatibility, cost-effectiveness, and interactivity on SME performance between the social media platforms Instagram and TikTok. A comparative study was utilized in this research to examine the impact of variables on the Instagram and TikTok social media platforms. The sample consisted of 200 SMEs was selected through purposive sampling. The data were analyzed using Partial Least Squares Multigroup Analysis (PLS-MGA). The study's results indicate that compatibility and interactivity significantly influence the adoption of both Instagram and TikTok social media platforms. On the other hand, the cost-effectiveness variable only affects the adoption of the TikTok social media platform but does not significantly affect the adoption of Instagram. This study also found that only interactivity significantly differs in adopting social media platforms between Instagram and TikTok. The results showed that Instagram social media provides greater interactivity than TikTok. The other two variables, compatibility, and cost-effectiveness do not significantly differ. Furthermore, the study also found a positive influence of using both Instagram and TikTok social media platforms on SMEs' performance.

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Factors Influencing the Usage of Instagram for Business and its Effect on Financial Performance and Non-Financial Performance

Cited by 10 publications

References 58 publications

Factors Affecting the Success of Social Commerce in Kuwaiti Microbusinesses

Factors Affecting the Success of Social Commerce in Kuwaiti Microbusinesses

The Impact of Cost Accounting on the Adoption of Environmental Management Systems in the Tourism Industry

Instagram vs TikTok: Which Platform is More Effective for Enhancing SMEs Performance?

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