The Social Media Campaign for Caribbean Reparations: A Critical Multimodal Investigation

Esposito, Eleonora

doi:10.1007/978-3-319-93623-9_6

Cited by 2 publications

(1 citation statement)

References 17 publications

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“…Though no other platform sees as much traffic as Facebook, the use of Instagram, TikTok, and Snapchat has risen since 2020 and is predicted to remain stable until 2027. Beyond phatic communicative needs, Caribbean netizens use social media to enhance health education provision (Cathala et al 2022), spread information about the movement for reparations (Esposito 2018), and explore and exchange ideas about beauty and haircare with other netizens (Maynard and Jules 2021). However, despite the role that language must play in all these interactions, few studies have undertaken to explore how language is used in them.…”

Section: Introductionmentioning

confidence: 99%

Language Ideologies and Identities on Facebook and TikTok

Wilson

2024

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This monograph examines the ways in which Caribbean content creators use elements of Caribbean Englishes and Creoles in their performances of identity in image macro memes and TikTok videos. It also examines the ideologies that underlie these performances. The data comprises memes from Trinidadian Facebook pages, as well as videos by Guyanese, Barbadian, and Trinidadian TikTokers, and was analysed using the multimodal method designed by Kress. For meme makers, identity is understood as a system of distinction between ingroups and outgroups, and language and other semiotic features, notably emojis, are used to distinguish Trinidadians from other nationalities, and groups of Trinidadians from one another. TikTokers establish their Caribbean identity primarily through knowledge of lexis, but this works in concert with other linguistic features to create authentic identities. Social media content is underpinned by the tension between the acceptance and rejection of standard language ideologies.

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Section: Introductionmentioning

confidence: 99%