The Social Construction of Love

Beall, Anne; Sternberg, Robert J.

doi:10.1177/0265407595123006

Cited by 85 publications

(44 citation statements)

References 63 publications

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“…It might be argued that these variances stem from the contextual nature of love (cf. Beall & Sternberg, 1995). That is, the social construction of traditional gender roles and associated ''love stories'' (cf.…”

Section: Discussionmentioning

confidence: 99%

The Relationship Between Dimensions of Love, Personality, and Relationship Length

2009

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The present study examined the associations among participant demographics, personality factors, love dimensions, and relationship length. In total, 16,030 participants completed an internet survey assessing Big Five personality factors, Sternberg's three love dimensions (intimacy, passion, and commitment), and the length of time that they had been involved in a relationship. Results of structural equation modeling (SEM) showed that participant age was negatively associated with passion and positively associated with intimacy and commitment. In addition, the Big Five factor of Agreeableness was positively associated with all three love dimensions, whereas Conscientiousness was positively associated with intimacy and commitment. Finally, passion was negatively associated with relationship length, whereas commitment was positively correlated with relationship length. SEM results further showed that there were minor differences in these associations for women and men. Given the large sample size, our results reflect stable associations between personality factors and love dimensions. The present results may have important implications for relationship and marital counseling. Limitations of this study and further implications are discussed.

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Section: Discussionmentioning

confidence: 99%

The Relationship Between Dimensions of Love, Personality, and Relationship Length

2009

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“…However, extant research seems to be solely of U.S. origin, even though cross-cultural differences are very likely. For example, research based on interpersonal relationship theory (Beall and Sternberg, 1995;Deschamps et al, 1997) shows that culture influences the conceptualization and dimensions of the love construct.…”

mentioning

confidence: 99%

When consumers love their brands: Exploring the concept and its dimensions

Albert

Merunka²,

Valette‐Florence

2008

Journal of Business Research

492

413

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“…This is a limitation since previous research based on interpersonal relationship theory has indicated that culture influences love construct dimensionality and conceptualisation (Beall & Sternberg, 1995 concluding that consumers in France could not relate to a feeling of love towards a brand. Subsequently, they opted for an innovative survey method, in order to screen out consumer reluctance or concept unfamiliarity.…”

Section: Previous Brand Love Researchmentioning

confidence: 90%

Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective

Kohli¹,

Melewar²,

Yen³

2014

Mark. Rev.

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This paper examines the literature on the brand love phenomenon and film branding, with a brandscape perspective. It aims to highlight how brand love may affect film branding in nurturing brand advocacy, facilitating premium pricing and promoting brand-related purchases as potential consequences. The paper attempts to take brand love research in a new direction, in order to unfold new dimensions of applicability -assessing the strategic fit of the brand love concept in a service-based setting of film branding. It further distinguishes itself from existing brand love related research by incorporating people and character brands, as opposed to just traditional product placements. Firstly, the paper will draw upon relevant empirical research within brand love, film branding and socio-cultural brandscape literature, thus highlighting key contextual relationships. Secondly, the paper will address core theoretical and managerial implications, concluding with recommendations for future research. Consistent with past research and to encourage cross-disciplinary dialogue across all types of marketing domains, this article attempts to strategically tie in the brand love phenomenon to the concept of film branding, as a means of building sustainable consumer-brand relationships that may offer lucrative marketing opportunities and further insights into how consumers experience love for a brand in contemporary society.

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The Social Construction of Love

Cited by 85 publications

References 63 publications

The Relationship Between Dimensions of Love, Personality, and Relationship Length

The Relationship Between Dimensions of Love, Personality, and Relationship Length

When consumers love their brands: Exploring the concept and its dimensions

Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective

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