2016
DOI: 10.15405/epsbs.2016.08.66
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The Social Capital, Marketing Capability and Competitive Advantage: Evident from Indonesian SMEs

Abstract: This study has intention to examine the direct impact of social capital and moderating impact of marketing capability on firms' competitive advantage. This study proposes a structural equation model and tests the hypothesis through generalized structured component analysis with random survey on small medium enterprises in Indonesia. The approach allows to analysis the ellement of social capital: network, trust and cognitive as well as the ellements of marketing capability: pricing capability, product developme… Show more

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Cited by 2 publications
(1 citation statement)
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“…The coefficient value of 0.318 and the p-value of 0.000 means that the innovation capability variable has a positive and significant effect on the performance of SMEs [44]. The results of this study are in accordance with the research conducted by Pratono [45]. The variable of innovation capability has a positive influence on the performance variables of SMEs [46].…”
Section: Originalsupporting
confidence: 87%
“…The coefficient value of 0.318 and the p-value of 0.000 means that the innovation capability variable has a positive and significant effect on the performance of SMEs [44]. The results of this study are in accordance with the research conducted by Pratono [45]. The variable of innovation capability has a positive influence on the performance variables of SMEs [46].…”
Section: Originalsupporting
confidence: 87%