“…This study reveals that, beyond previously-discovered industry projects aimed at altering the biomedical scientific landscape about tobacco (Hanauer, Slade, Barnes, Bero, & Glantz, 1995;Muggli, Forster, Hurt et al, 2001), weakening and defeating secondhand smoke policies globally (Assunta, Fields, Knight, & Chapman, 2004;Barnoya & Glantz, 2002), recruiting journalists to generate news articles supporting industry positions (Muggli, Hurt, & Becker, 2004), and influencing the amount of smoking in movies (Mekemson & Glantz, 2002), by the late 1970s the transnational tobacco companies had embarked on a highly coordinated program using the knowledge and power of social scientists to construct an alternate cultural repertoire (Swidler, 1986) of smoking to slow the decline in social acceptability of smoking worldwide. The books the industry commissioned were strategically designed and timed to counteract important public health pronouncements about tobacco, such as data describing the cost of smoking to employers and governments (Kristein, 1983;Luce & Schweitzer, 1977;Weis, 1981) and the 1988 Surgeon General's report characterizing nicotine as addictive (National Center For Chronic Disease Prevention and Health Promotion, 1988).…”