“…Regarding access to the mar-ket and consumers, small farmers face numerous barriers among which Jarzebowski and Pietrzyck (2018) identified the following: poor internet network, weak IT systems, lack of affordable technical support, lack of knowledge of how to use social media, unreliable distribution, lack of communication skills in sales, inability to pay the cost of owning or renting store space, lack of skills and resources to submit an offer and meet the requirements, lack of bargaining power to challenge supermarkets in trade negotiations and poor organization compared to the professionalism expected by e.g., hotels. The lack of specific management and administrative skills represents an extremely important barrier that has been recognized by many researchers exploring this topic (European Commission, 2015b;Hyland et al, 2019). These shortcomings occur because farmers, in addition to producing foodstuffs, must perform a series of activities for which they do not necessarily have knowledge such as: marketing activities, creating and managing business strategies, distribution and selling activities, communication with customers etc.…”